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STRATEGY & BRANDING HOW TO CHERISH THE AMERICAN DREAM OF BRANDS InnoCampus 21st October 2014 Martin Künzi, COO Enigma | Strategy & Branding
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STRATEGY & BRANDING HOW TO CHERISH THE AMERICAN DREAM OF BRANDS InnoCampus 21st October 2014
Martin Künzi, COO Enigma | Strategy & Branding
7 LIES IN ADVICE
1. OUTPERFORM YOUR COMPETITORS
2. SPEED UP
3. CREATE A NEW MARKET
4. CREATE A STRONG BRANDING
5. DO GREAT STORYTELLING
6. INVENT SOMETHING
7. BE FIRST
7 LIES IN ADVICE
OUTPERFORM YOUR COMPETITORS
BELIEVE IN YOUR ABILITIES
SPEED UP
CREATE UNIQUE EXPERIENCES
CREATE A NEW MARKET
ENTER A FLOURISHING MARKET AND ADAPT
CREATE A STRONG BRANDING
LINE UP YOUR BRANDING WITH YOUR BRAND
CASE STUDY: TRANSVERSAL BRANDING
SMART MARKETING KONFERENZ 2014≥ Website
SMART MARKETING KONFERENZ 2014≥ eNewsletter
SMART MARKETING KONFERENZ 2014≥ Poster
≥ Inviatation card
@wissensfabrik @piratetill
@olivierschwarz
SMART MARKETING KONFERENZ 2014
11. November 18:30 Auditorium der HWZ Zürich—19. November 18:30 Aula der PHW Bern— enigmaprod.ch/ smartmarketing
STRATEGY & BRANDING
Dr. Joël Luc Cachelin«On- oder Offliner»
@wissensfabrikWissensfabrik
Olivier Schwarz«Der Mehrwert eines Blogger Events für Victorinox»
@olivierschwarzVictorinox
Martin Künzi«Der Amerikanische Traum einer Marke»
@piratetillEnigma
Twitter Feeds der Referenten.Wie smart sind Sie? enigmaprod.ch/smart Dialog Kontext
STRATEGY & BRANDING @wissensfabrik
@piratetill
@olivierschwarz
SMART MARKETING KONFERENZ 2014≥ Google Display Ads
DO GREAT BRAND STORYTELLING
LEARN HOW TO BE A STORY MAKER
INVENT SOMETHING
USE THE TOOLS IN AN INNO-VATIVE WAY
BE FIRST
GET RECOGNISED
1. OUTPERFORM YOUR COMPETITORS
2. SPEED UP
3. CREATE A NEW MARKET
4. CREATE A STRONG BRANDING
5. DO GREAT STORYTELLING
6. INVENT SOMETHING
7. BE FIRST
1. BELIEVE IN YOUR ABILITIES
2. CREATE UNIQUE EXPERIENCES
3. ENTER A FLOURISHING MARKET AND ADAPT
4. LINE UP YOUR BRANDING WITH YOUR BRAND
5. BE A STORY MAKER
6. USE TOOLS IN AN INNOVATIVE WAY
7. GET RECOGNISED
7 LIES IN ADVICE
HERE’S THE ONE THING BRAND NEEDS TO CHERISH THEIR AMERICAN DREAM …
MINDSET OF PASSION
STRATEGY & BRANDING
Martin Künzi [email protected]
Olivier Perez Kennedy [email protected]
Pinocchio: Wikimedia
Model: Amazon
Eurostar:
Wickedgoodtraveltips
Takasa: Salvation Army
Departure hall: Wikimedia
Mozia Bridges: Butlerway
Steve Jobs: Lionspire
