Date post: | 10-Nov-2014 |
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How to combat rapidly growing mobile traffic
Hideyuki Sasaki Interna0onal Business Planning Office
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Agenda
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1. Our introduc0on 2. Current status of the Internet in Japan 3. Our approach
What is BBIX?
3
4
President & CEO Masayoshi Son
Foundation
Paid-in Capital
Group Employees
SoftBank Group is Japan’s Largest Internet Company
September 3, 1981
21,858 (As of March 31, 2011)
Number of Group Companies 900
188.5 Billion Yen (As of March 31,
2012)
4 *1USD=80JPY
Growth with the Internet
BBIX has 6 IX locations
Fukuoka
Osaka
Tokyo Tokyo metropolitan
Tokyo 1st
Tokyo 2nd
Nagoya
Tokyo 3rd
Fastest growing IX in Japan
9
Jan-‐13
Feb-‐13
Mar-‐13
Apr-‐13
May-‐13
Jun-‐13
Jul-‐1
3
Aug-‐13
Sep-‐13
Oct-‐13
Traffic Growth
What’s happening in Japan?
10
30% growth every year 11
1235 1363
1516 1696 1730
1905
2275
0
500
1000
1500
2000
2500 May-‐10
Nov-‐10
May-‐11
Nov-‐11
May-‐12
Nov-‐12
May-‐13
(Gbps) Average Traffic
Source: hOp://www.soumu.go.jp/johotsusintokei/field/tsuushin06.html
Amount of Internet Traffic in Japan
Source: MIC “我が国のインターネットに置けるトラフィック総量の把握(August-‐2013)”
Doubles every year 12
62.9 71.2 82.2 105.2
123.5 154.6
181.3
234.8
274.3
328.9 349.0
422.0
469.8
0
50
100
150
200
250
300
350
400
450
500
Jun-‐10
Sep-‐10
Dec-‐10
Mar-‐11
Jun-‐11
Sep-‐11
Dec-‐11
Mar-‐12
Jun-‐12
Sep-‐12
Dec-‐12
Mar-‐13
Jun-‐13
(Gbps) Average Traffic
98.8
110.6 125.5
157.1 180.6
227.9 270.0
350.2
417.9
487.7
522.9
623.2
712.7
0
100
200
300
400
500
600
700
800
2010.06
2010.09
2010.12
2011.03
2011.06
2011.09
2011.12
2012.03
2012.06
2012.09
2012.12
2013.03
2013.06
(Gbps) 最繁時トラヒック (23時台の平均トラヒック)
1.71 Times
+12%
+25%
+15%
+26%
+18%
+13%
1年で
1.71倍 に増加
+30%
+19%
+17%
+7%
+19%
+14%
Source: hOp://www.soumu.go.jp/johotsusintokei/field/tsuushin06.html
Mobile Traffic Trend in Japan
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Technology Innovation
More than
10Times
Smart Phone
Feature Phone
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Source: So\Bank’s shareholder’s mee0ng in 2012
Daily usage (Japan) 97mins
96mins 23mins 77mins 21mins
Radio
Smartphone has become most used device
Magazine Newspaper
Computers Television Mobile
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Mobile Broadband Era
Anywhere, Anytime
What happens to our backbone?
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Multiple peaks &
Directional changes
Traffic shifts even within 24hs!
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Graph for FNO
Peak once at night
Traffic shifts even within 24hs!
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Graph for FNO
Graph for MNO
Multiple peaks
Peak once at night
North-South Traffic
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Mobile Network Operators
The Internet (Transit network)
Social Plaaorm Providers Cloud / Datacenter
Social Applica0on/Game Provider Cloud / Datacenter
Typical Traffic Flow
East-West Traffic
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Mobile Network Operators
The Internet (Transit network)
East-‐West
Strict reliability requirement like
“5secs rule”
Social Plaaorm Providers Cloud / Datacenter
Social Applica0on/Game Provider Cloud / Datacenter
North-South Traffic
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Mobile Network Operators
The Internet (Transit network)
DDoS like
Traffic
Massive amount of
short packets
East-‐West
Strict reliability requirement Social Plaaorm Providers
Cloud / Datacenter Social Applica0on/Game Provider
Cloud / Datacenter
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Mobile Network Operators
The Internet (Transit network)
East-‐West
Delay
Conge stion
Packet Loss
Transit network became “bottleneck”
Social Plaaorm Providers Cloud / Datacenter
Social Applica0on/Game Provider Cloud / Datacenter
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Transition of Internet topology
Subscribers/Users
Tier1
Tier2 Tier2
Tier3 Tier3
Data Center
Tier1 Tier1
Tier2 Tier2 Tier2
Tier3 Tier3 Tier3
1st Starting of the Internet 2nd Rising Data Centers
Tier1
Tier2 Tier2
Tier3 Tier3
Data Center
3rd Hyper Giants era
CDN CDN
CDN Hyper Giants Service
Plaaorm/ Cloud/ DC
We are here
4th Cloud Computing era Tier1
Tier2 Tier2
Hieratical Structure of the Internet will be replaced soon by “Direct Connection” between Subscribers and Contents.
Think about the future!
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Serious future will come...
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• Overwhelming traffic growth • Most expensive IXes in the world • Quality control…? • Cost management for the future • Otemachi Problem • etc…
Overwhelming Traffic Growth
Expensive IX price
Quality Control?
Cost management for the future? Otemachi
Problem
etc…
etc…
etc…
etc…
Let’s think about the Interconnection.
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Do we still need such complicated network?
Tier1
Tier2
Tier1
Tier2
Tier2
Tier2
Tier2
Tier2 Tier2
Tier2
Tier2
Tier2
Tier1
Tier2
Tier2
Tier2
Tier2 Tier2
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Let’s simplify the network! J
Internet Exchange
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• Opera0on collabora0on • Traffic dispersion to regions away from Otemachi, Tokyo. • Building new interconnec0on scheme • etc…
+ Promoting direct connection
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Cloud IX Study Council
hOp://www.bbix.net/_shared/asset/en/press/press_20130919.pdf
Par0cipa0ng companies (that have given permission for lis0ng, in alphabe0cal order)
• BBIX Inc. • CyberAgent, Inc. • DataHotel Co., Ltd. • GMO Internet, Inc. • GREE, Inc. • IDC Fron0er Inc. • mixi, Inc. • NEC BIGLOBE, Ltd. • NIFTY Corpora0on • SAKURA Internet Inc. • So\Bank BB Corp. • TOKAI Communica0ons Corpora0on • Others
What’s the Ideal Interconnection environment?
Brainstorming with professionals
Results of discussion
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酒・寿司
Sometimes fun & treats…
Sometimes fun & treats… Closed relationship!! Community-‐centric movement…
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• Overwhelming traffic growth • Most expensive IXes in the world • Quality control…? • Cost management for the future • Otemachi Problem • etc…
BFD introduction Bidirectional Forwarding Detection
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• Overwhelming traffic growth • Most expensive IXes in the world • Quality control…? • Cost management for the future • Otemachi Problem • etc…
What is BFD?
BFD is effective to minimize the down time.
Outage Detec0on
Recovery from the outage
Convergence Time Time for outage detec0on
Outage Dura0on
outage
Are you sa0sfied with Keepalive 0me? 60/180?? 30/90??
Let’s shorten the 0me!
BFD can shutdown the BGP session in under a second!
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• Overwhelming traffic growth • Most expensive IXes in the world • Quality control…? • Cost management for the future • Otemachi Problem • etc…
Detection time of outage
Significant improvement!
BFD Non-‐BFD
3 secs 71 secs Source: Test result between our par0cipants companies
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• Overwhelming traffic growth • Most expensive IXes in the world • Quality control…? • Cost management for the future • Otemachi Problem • etc…
Effect of Direct connection
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• Overwhelming traffic growth • Most expensive IXes in the world • Quality control…? • Cost management for the future • Otemachi Problem • etc…
Case 1: Improvement on Latency
Peer Up
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• Overwhelming traffic growth • Most expensive IXes in the world • Quality control…? • Cost management for the future • Otemachi Problem • etc… Peer Up
Case 2: Improvement on stability
Summary
東 京
シンガポール
香 港
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• Mobile broadband in Japan • “Cloud IX” community • What we’re doing over IX
What’s next for Asia?
“No Peering, No Internet”