How to compete against Amazon?E-commerce

Table of content

What is FTN? Industry Overview Building an online community Social media dashboards Generating sales from social media Different revenue models

1.Affiliate 2.E-tail3.Subscription

What is FTN?

• FTN is an online blogging site for fit travelers.• Users vary from travel bloggers, flight attendants, business

professionals, etc.• FTN users are exposed to travel related information through

articles/posts on the website.• Ideally FTN would like to serve as an online distributor for

products which can be used by fit travelers worldwide.

Industry overview

USA vs. Canada: $297 - $19.4 (billion) Projected annual growth: 5% Amazon 18.8% (USA) 9.7% (Canada) Ebay: 3.7% Newegg $3bn (USA) Groupon $1.8bn (USA)

• 16% sporting goods, toys, games

• 15% clothing ,footwear and accessories

• Major markets31-4444-54

Building an Online Community

1. Type of content• Posts must be relevant to fit travelers and unique.Ex. videos, interviews, daily tips, etc.

2. Consistency• How often do you post ? Daily, weekly, monthly...• Try to have a schedule.• Follow the everyday posting model.

3. Sharing tools• Headlines play a major role when people choose articles to

read.• Share/Like icon must be visible and easy to use.

4. Cross-over• Be active on multiple social media platforms. Ex. Facebook,

Twitter, etc.• Know where your niche hangs out online. ?• Share others content, answer questions, connect with

others, listen in.

5. Promoting • Social influencers: an individuals ability to

influence others buying decisions.• Have an influencer that can relate to, use,

and share your product. • These individuals have a lot of followers on

multiple social media platforms. • Ex. Celebrities, athletes, university students,

and personal trainers. • Video

6. Interviews• Interview fitness experts and users of Fit Travel Network is a very useful

way to build your online network.• Have people share their personal stories in regards to training while

travelling.• Testimonials

7. User uploads• Allow guest to upload videos and pictures featuring themselves, on your

site. • Individuals take pride in posting videos of them training. • Don’t necessarily need to reward them financially. Can be viewed as a

personal achievement by users.• Ex. Monthly challenges, weekly competitions.

Social Network dashboards

Free and $9.99/month Automating/scheduling posts Listening Dashboards

1. streams/tweets/keywords/mentions/messages2. Klout score:

Analytics

https://www.youtube.com/watch?v=BUsxrPLnOuwBasic: free, pro: $13/month, business:$70/month1. Drive traffic2. Reach to social influencer3. Time efficiency How to start & tips:

1.sign up with Facebook, Twitter2. use keywords in that identify your niche3. add personalized news search and Bookmarklet app4.Choose your topics carefully: 1.passionate 2.related to your business 3. Interest to others

Bookmarklet• Scoop articles online

and post it on your website and scoop.it page with one simple click.

Social Interaction = Sales?1. Targeted audience- Know your client base - What social media platforms do fit travelers use on a regular. Ex. Twitter,

Facebook, etc.- All the content uploaded to the website must be personal and engaging for

FTN users.- Participate in live chats and blogs, not only FTN.

2. Satisfy users expectations- Content posted by FTN must be relevant to fit travelers.- Ex. Travelling tips, gyms abroad, on the road diets, etc.- Articles/posts must be informative to travellers who are trying to stay fit

while travelling.

3. Be an expert- Be knowledgeable about staying fit while travelling. - Address current issues that travelers are encountering

on a regular when training on the road.

4. Cross promote- Utilize multiple social media platforms.- Have a plan to attract the community of fit travels from

different platforms on to FTN.

Revenue models

E-tail• Revenue/vistor~• Visitor/month~

Subscription• Revenue/visitor+• Visitor/month+

Affiliate• Revenue/visitor-• Visitor/month ++

E-tail

Brand identification products Focus on few good selling products Engage customers through community

1. share common passion2.reviews

Distribution vs. Product developer Beyond products

-shipping-return policy-product availability-customer service

Subscription revenue model

Advantages for provider1.Customer retention2. reoccurring money3. predictable revenue (guaranteed revenue)4. Cross-selling (upgrades) as you develop

Advantage for customer1. spread cost over time2. low cost compared to outright purchase3. less work for customer

https://www.youtube.com/watch?v=CCftynWsEuQ

Manage your billing structure Automates your billing Custom invoice to customer Different payment options Manage taxes Financial reports Store client information

How to set up

Affiliate revenue model

Referring traffic to product/service’s website Commission on transaction: PPS No inventory Blogs:

1. Customers value expert’s opinion2. detailed product description3. stay within your expertise

• Curated content networks (pinterest/scoop.it)1. larger scale 2. host must control content3. does not rely on a small number of bloggers to create content

• Be careful about1. undesired content2. lack of expertise3. product not targeted4. no value for reader

Possible solution for FTN

Start as a platform where community can subscribe to gyms across the country. Anytime fitness

Act as an affiliate. Promote gym’s product/services Commission on transactions To do so the first step is to have a strong community to show

potential client to gyms.

Thank you!