How to cope with new

communication formats

Communication technologies

change society in waves

http://www.flickr.com/photos/firebrat/

http://www.flickr.com/photos/storm_gal/

http://www.flickr.com/photos/darko_pevec

http://www.theconversationprism.com/

Innovations like these have helped to

democratizise access to information

Since information is power, such

innovations are often met with

scepticism and fear

The way we communicate changed

dramatically over the last 15 years:

From

A few writing for a publisher selling to many

To

Anyone can produce, copy and share

anything to anyone

Scary!

We must try to overcome our

scepticism and fears by learning to

see the value these innovations bring.

That’s what happened at Vanden

Broele

From

To

Instead of being dismissive of this

changing world, we looked how we

could use it in our business model

4 units of Vanden Broele

embraced this evolution

and worked on new solutions to

ditribute smart content through a vast

array of channels

Communication through so called ‘new’

media still remain the same, with the

same basic rules:

Listen.

http://www.flickr.com/photos/pthibodeau

Engage.

Be real.

Be respectful

Start immediately. If you haven’t got

on the train yet, don’t worry. You will.

Soon you will have to!

How to get started?

1. Focus on business value, not risk

2. Remove barriers and leverage initiatives

3. Be committed for the long run

4. Set social networks and culture as a

foundation

5. Trust your co-workers and let ideas flow

6. Manage portfolio of web 2.0 tools and

seed content

And most immortant…

Have Fun!

Tell me what you think:www.vandenbroele.be

Mail: michael.declerck@vandenbroele.be

T: +32 495 52 12 74