How to Crank Up Partner Revenue

Jeff Ogden, Creator and Host Marketing Made Simple TV

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WHY DO WE NEED TO CHANGE?

The World Changed

• “More change in the last three years than the prior 30.” The NOW Revolution

• “The Death of Solution Selling.” Harvard Business Review

Online Research

Online sharing

The Result: Buyers need salespeople no longer

Content Has to be Good!

• “If content is not best of breed, buyers will ignore you.” Joe Pulizzi, Content Marketing Institute

• “Content must be YOUsful. Create content they would pay for.” Jay Baer on Marketing Made Simple TV

BUT DIDN’T THE OLD WAYS WORK?

Past channel promotions

1. The sweepstakes approach Spring fling promotion. Three good leads and you win prizes.

2. The Help Us Help You approach Sell for us and win $’s for marketing

3. The periodic update approach Visit the portal and watch our webinar updates

Let’s Look at the Typical Channel Partner

Strengths

• Industry knowledge

• Contacts

Weaknesses

• Old school sales

• Content marketing

THE OPPORTUNITY

Content Marketing Across the Channel

Create Once. Personalize across the Channel

How to do Content Marketing across channel

• Design modular content, e.g. intro, chapter one, two, etc.

• Store modules in content database Ensure they can be assembled to order

• Use technology to Assemble to Order It exists today.

Sales/Publishing Across the Channel

“Who’s Going to Stock the Pond?

Key Players

• Avitage.com Content marketing approach and tools

• Data.com Contact info that makes it all work

• Find New Customers.com Advice and hand-holding to make it all work for you.

The Fearless Competitor @fearlesscomp Host at marketingmadesimple.tv

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