How to create better

content marketing

Coca-Cola Hello Happiness

2,125,129 views – May 7

Coca-Cola 2nd Lives

2,125,129 views – May 15

Flexibility and relevant

COCACOLA EXPERIENCES

& Model

What are your challenges• What content you have• What your audience you wants• What are/aren’t competitors doing

How to get successful

Right story Right customers Right time

The way to define your story

Source: contentinstitue

Five rules of storytelling

Provide structure to your story

Find your passion

Know when to edit

Be yourself

Be relevant

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