How to Create a Bussiness Plan 110730030903 Phpapp02

8/3/2019 How to Create a Bussiness Plan 110730030903 Phpapp02

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Duc C. NguyenCountry General Manager

Monthly Workshop, Ho Chi Minh City

30th

Jul 2011

Tectura Confidential For Internal Use Only

A Business Plan

Essential to make ideas or vision to reality

Prepare for Motibee.com

Generated by Foxit PDF Creator Foxit Softwarehttp://www.foxitsoftware.com For evaluation only.


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Ho Chi Minh City, 30th Jul 2011

Tectura Confidential -For Internal Use Only

Agenda

Introduction

How to prepare a practical business plan?

Objectives

Natures

Essential skills and knowledge for a business plan?

Right business plans for start-up and SMEs?

Q&A



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Introduction

Over 8 years of CEO post in enterprise management software (ERP,POS, project management) & consultancy services and heavy

equipment distribution;

4 years of management & IT consultant with Big Four Auditing firms

(Arthur Andersen & KPMG)

5 years of business development/sales in IT system integrators (i.e.IBM, Compaq, HP, Cisco, etc)

Over 4 years as a Core Supporter to a non-profit organization,

Vietnam Supply Chain Community (www.vietnamsupplychain.com

)

Executive MBA, RMIT University

BA, Foreign Trade, Economics University of HCMC



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Property of Tectura Corporation. This information is intended only for use of company name inserted.

How to prepare a practical BP?



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How to prepare a practical BP?Objectives

BusinessPlan

Who are yourcustomers?

How to reachthem?

What areyour

resources/Capabilities?

What do youwant to be?

Who are yourcompetitors?

Yourproducts?

Vision

Strategy

Actionplans



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What do you want to be in 3 5 years or 10 years? Ask yourself first

Work for yourself? Entrepreneur vs. Work for others Employee

Objectives & Goals Short, Medium and long-term

What kind of business do you want to do? Why?

Are you ambitious and passionate to pursue your Vision?

What do youwant to be?

Vision



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Who are your targeting customers?

Market segmentation Which market segments?

Understanding of their needs and expectations?Who are yourcustomers?



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What kind of resources you have or will have to

support your BP?

Human resources who are your partners? Who will be your key

resources?

$$$$$ - from yourself? Friends? Family? Banks? Technology

Competency/Capability knowledge, skills, etc

What areyour

resources?



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Products & services Sell what you have vs. Sell what customers need?

What makes your products to be differentiated from other?

Services

Quality What are your selling points to the customers?

Products &services



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Know the market and your competitors? SWOT analysis

How the market is going?

Who are your partners i.e. suppliers, etc?

Market trends?

Who are yourcompetitors?



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How to prepare a practical BP?Natures of a BP

S.M.A.R.T BP Specific (i.e. increasing customers satisfaction by

10%)

Measurable

Achievable Realistic to achieve Responsible Who will be in charge?

Time bound When will it be done?

BP process

Actionable and detailed BP within a year with periodicalreview i.e. quarterly, 6-month and yearly basis

Plan

Execute

Review

Modify



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How to prepare a practical BP?Natures of a BP



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Essential skills and knowledge for a BPProperty of Tectura Corporation. This information is intended only for use of company name inserted.



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Essential skil ls and knowledge for a BP

Knowledge Business models i.e. direct sales vs. channel sales, franchising, etc

Sales i.e. right sales approaches, etc

Marketing i.e. SWOT, Porters Five Forces, etc

Finance i.e. Cash flow, P&L, Break-event point (BEP), Financial models,etc

Management i.e. HR, marketing, finance, operations, etc

Understanding external factors which affect to your BP such as PESTLE,

Porters Five Forces, etc



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Knowledge Business models i.e. direct sales vs. channel sales, retails or distribution,

franchising, services, etc



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Knowledge Marketing

Identify the right market segment you targets

Pull vs. Push Strategy, etc

Learn from global marketing gurus i.e. Michael Porter, Phillips Kotler, etc



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Knowledge Finance Cash flow



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Knowledge Finance BEP


C


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Knowledge Finance P&L


G t d b F it PDF C t F it S ft


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Knowledge External factors might affect to your BP i.e. PESTLE, Porters Five

Forces, etc

Politics

Economy Society

Technology

Legislation

Environment


G t d b F it PDF C t F it S ft


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Skills Networking i.e. business, professional, and social network to nurture

and empower you business

Its a matter of WHO KNOW YOU instead of Who you know

Practice your plan on daily basis i.e. review action plans, etc

Stick with your S.M.A.R.T plan consistently and modify or change it

as needed

Get your team involve in your BP execution efficiently

Gathering information, Listening and Observing to understand

whats going on in the market


Generated by Foxit PDF Creator Foxit Software


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A right BP for start-up & SMEsProperty of Tectura Corporation. This information is intended only for use of company name inserted.




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A right BP for Start-up and SMEs

Business plan is essential for all business regardless itssmall or big

Start from small and simple 1st

A vision or good ideas without an action or business plan is

a dream forever




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Q&A




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Thank you

Please feel free to contact me at any time

Office email: [email protected] or

Personal email: [email protected]

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