Date post: | 20-Aug-2015 |
Category: |
Social Media |
Upload: | hubspot |
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8 million local business pages have been created on Facebook.
... just between June 2012 & May 2013.
SOURCE: FACEBOOK
Because there are 829 million people actively using Facebook
every day. SOURCE: FACEBOOK
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These active users are from all around the world.
206 MILLION
228 MILLION 152
MILLION
SOURCE: FACEBOOK
So, businesses use Facebook because their customers are already there.
And these customers are not just teenagers.
SOURCE: FACEBOOK
5.4% OF USERS ARE 13-17
YEARS-OLD
23% OF USERS ARE 18-34 YEARS-OLD.
31% OF USERS ARE 35-54 YEARS-OLD.
16% OF USERS ARE 55+
YEARS-OLD.
Click anywhere on this slide to navigate to Facebook.
facebook.com/pages/create/
(MAKE SURE YOU’RE LOGGED IN).
Now, choose 1 of the 6 classifications.
Each classification will provide more relevant information fields for your desired Page.
Local business highlights local relevancy. • About • Address • Hours • Price Range • Parking • Contact
Public figure focuses on the individual.
• Address • Affiliation • Birthday • Biography • Interests • Gender
Each option will ask for an official name.
Be careful with name
selection – Facebook
allows you to change
your URL once (and
it’s a difficult process).
This “about” section appears prominently on
your Page. Make sure it clearly
describes your business.
Your Facebook URL represents
your unique domain.
For example, facebook.com/
getsidekick
Creating an advertisement at this stage is risky – there’s nothing on your Page yet for people to see!
Upload a cover photo to further brand your page. It should be 851 x 315 pixels.
Create your first post! This can be a link, image, or plain text status update.
Create your first post! This can be a link, image, or plain text status update.
Click here to uncover 8 best practices for crafting perfect Facebook posts.
First, invite colleagues to Like your page and its content to build some initial activity.
Second, invite supporters in your network. Encourage them to engage with the content.
First, invite colleagues to Like your page and its content to build some initial activity.
Second, invite supporters in your network. Encourage them to engage with the content.
Third, invite customers. With some activity now on the Page, they’ll be more interested in “Liking” it.
Now let’s jump to the “Activity” tab. This is where you see how Facebook users are
engaging with your content.
Now let’s jump to the “Activity” tab. This is where you see how Facebook users are
engaging with your content.
Try your best to
monitor this
routinely for any
comments you need
to respond to.
Finally, we need to measure our efforts to ensure we’re making valuable marketing
decisions on Facebook.
Then click here to learn how.
Thank You Anum Hussain Growth Marketer, Sidekick by Co-author, Twitter for Dummies @anum
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