How to Create a Powerful LinkedIn Profile that Attracts Clients

Bonnie PowerLinkedIn Lead Generation Specialist

CEO, Perfect Boom

LinkedIn is a networking site for business people, specialists, consultants, coaches and

organisations to connect.

What is LinkedIn?

What’s the Purpose of Your LinkedIn Profile?

Your LinkedIn Profile should strengthen your Personal Brand. So when someone Google’s your name, it will provide a positive

influence for them to contact you about your services.

1. Microsoft acquired LinkedIn in June of 2016 for $26.2 B2. LinkedIn is now adding 2 new members every second3. As of 2016, 7 million Australians are on LinkedIn

LinkedIn is Booming !

3 Interesting Facts:

The Top 10 Elements of a Powerful LinkedIn Profile

- FOR LEAD GENERATION -

The Top 10 Elements of a Powerful Profile

1. Photo2. Headline3. Contact Details4. Industry5. Location

6. Summary Section7. Employment Section8. Skills9. Recommendation10.Media

1. Your Photo

Needs to be Engaging, Warm, & Captures the Essence of Who You Are

2. Your HeadlineExplains what you do in 140 characters (use keyword)

Template for You to Use:

I help <insert your target market> with <insert your line of expertise> so they <outline their key goal or

how you overcome their problems>

For Example:

3. Your Contact Details

There are 200+ industry categories, so choose the one that your clients would

choose when they are searching for someone who offers your type of

services.

4. Your Industry

5. Your Location

Choose the Location where you’ll be happy to meet your clients on a day to day basis.

(Note: this is used as a search criteria)

6. Your Summary SectionKey Points to Include:

1. Provide a snapshot of what you do and why you do it!2. Outline what results you’ve delivered to your market3. Show what your previous clients say as ‘testimonials’4. List your contact details and FREE Offer

3 Tips - Summary SectionYou’ve only got 2000 characters so:

1. Include your keywords 2. Get to the point3. Use an engaging tone

7. Your Employment Section

Key Points to Include:

1. Describe the results you generated for your clients2. Outline the key job functions you took responsibility for 3. Mention the industries / clients you worked with 4. Use $ value to describe projects and % to describe the

value you delivered.

Key Points to Include:

1. Describe the results you generated for your clients2. Outline the key job functions you took responsibility for 3. Mention the industries / clients you worked with 4. Use $ value to describe projects and % to describe the

value you delivered.

Key Tip for Your Employment Section

8. Your Skills

Getting endorsed for the right skills will help you be found by prospective clients, as this section ranks highly for SEO on LinkedIn.

Key Tip for Your Skills

Rearrange the Skills in order of relevance. You can also add and delete Skills!

9. Your Recommendations

Help your prospective clients to get the feeling you are a reliable professional, with a great track record.Aim to get at least 3-10 recommendations

Key Tip - How to Ask for a Recommendation

1. Call or email to ask your client if they’ll willing to provide one.2. Once they’ve responded, log into your profile and click the

down arrow to the right of the button near your profile picture.3. Click Ask to be recommended from the dropdown.4. Follow the prompts to request the recommendation.5. Click Send.

1. Background Image – your logo, contact details, tagline2. Videos that Help Your Prospective Client Achieve a Result3. 2-3 JPG images of Client Testimonials

10. Your Media Portfolio

The ‘Perfect Recommendation’ Template

“ Before I hired <your name>! for <insert type of service/keyword>, I had <describe the key problem they were experiencing>. <your name’s> team worked to <describe the overall process in a statement> and within <time frame>, I had achieved <desired result / positive outcome>. I highly recommend <your name>!

”

Example: Background Image - canva.com

Example: JPG Image of Testimonials

Example: Blog Post Images

The Top 5 LinkedIn Marketing Strategies

1. The Curiosity Ignitor2. The Thought Leadership Platform3. The Curate & Share Strategy4. The Direct Approach5. The ‘Giving in Groups’ Method

Here’s an example of a 5 Step Process that uses some of the LinkedIn Marketing Strategies we’ve discussed in the training:

1. View the profiles of your prospective clients2. Invite them to connect on LinkedIn3. Update your profile daily by sharing relevant content4. Post regularly on topics you want to be known for5. Send a message to begin an interesting conversation with your

prospects, then book a time to meet.

Try Using 2 or 3 Strategies: