Date post: | 06-Jan-2017 |
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Social Media |
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HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
WORKSHOP:
Join the conversation on TWITTER #EAFOL16
SPEAKERHeba AlSamtDigital Media Director of TV and Radio at DMIPresident/ Founder Social Media Club UAE
@HEBAALSAMT
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
AGENDA▸ Why do we need a social media plan?▸ 4 steps to a social media plan▸ Q&A
“SOCIAL MEDIA IS NOT ONLY MORE COST-EFFICIENT THAN ADVERTISING. BUT IT ALSO OFFERS GREAT OPPORTUNITIES FOR INNOVATIVE ENGAGEMENT WITH YOUR CUSTOMERS.”
Richard Branson
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
A SOCIAL MEDIA PLAN OUTLINES YOUR GOALS, STRATEGIES AND ACTION PLAN TO ENSURE YOUR TIME HAS TANGIBLE BENEFITS TO YOUR BRAND OR BUSINESS.
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
THE 4 - STEP PLAN
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
THE 4 - STEP PLAN
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
THE 4 - STEP PLAN
AUDIT YOUR SOCIAL MEDIA
STEP 1
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
1. Find all of the social profiles you have and who runs them. Address any content issues.
2. Use Google and the social media platforms to find anyone using your brand.
3. Determine what social networks you want to focus on.
SOCIAL MEDIA AUDIT
ALIGN GOALSHOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
1. Make the goals specific, measurable, attainable, relevant and time based
2. Avoid goals that only focus on Likes and Followers3. Align goals with overall business goals
SET SMART GOALS
DON’T ASSUME THAT YOU HAVE TO BE ON ANY SOCIAL MEDIA NETWORK. MAKE SURE THAT YOUR TARGETED AUDIENCE ARE ON THEM FIRST!
FISH WHERE THE FISH ARE ..
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
Three key points before selecting your social network profiles:1. Understand your target audience (age, location, lifestyle)
2. Ensure you know how social fits into your marketing program
3. Understand your tone & brand
SELECT THE RIGHT SOCIAL NETWORKS
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
SELECT THE RIGHT SOCIAL NETWORKS
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
SELECT THE RIGHT SOCIAL NETWORKS
DEVELOP GAME PLAN
STEP 2
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
Steps to take:1. Identify the right content for your brand2. Create a content calendar3. Publishing content efficiently
DEVELOP CONTENT STRATEGY
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
Steps to take:1. What is your brand positioning and tone of voice?2. What issues are important to your brand?3. What is your community interested in when they
aren’t talking about your brand or directly to you?4. Historical performance: What content has worked
and what hasn’t?
HOW TO DECIDE ON CONTENT TO POST
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
CONTENT STRATEGY - RULE OF THIRDS
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
1. Decide on dates, time, author, audience and social network
2. Develop content topics3. Allocate content to different types of posts
50% of content links back to blog
25% curated from another source
20% drives content related to your business
5% is related to HR and company
CREATING CONTENT CALENDAR
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
THEME STRATEGY EXAMPLE: RESTAURANT
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
CREATING CONTENT CALENDAR
DRIVING ENGAGEMENT
STEP 3
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
It simply means responding to your target market in a way that evokes a response
WHAT IS ENGAGEMENT?
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
1. Manage all your social content in one place & share with teams
2. Schedule your content daily3. Schedule pre-event posts
PUBLISH CONTENT EFFICIENTLY
MEASURE RESULTS & IMPROVE
STEP 4
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
IDENTIFY RIGHT METRICS TO MEASURE
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
1. Select social media analytics tools, such as Google Analytics & Hootsuite Analytics.
2. Create a custom report and determine how frequently you will review social media metrics
HOW TO MEASURE?
HOW TO CREATE A SOCIAL MEDIA PLAN FROM SCRATCH?
1. Best performing posts2. Engagement3.Traffic
WHAT TO MEASURE?
SUMMARY
HE WHO FAILS TO PLAN, PLANS TO FAIL