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How to create Facebook Instant Articles?

Date post:15-Feb-2017
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  • Instant Articles is a mobile publishing

    format that enables news publishers to

    distribute articles to Facebook's app that

    load and display as much as 10 times

    faster than the standard mobile web.


    - F A C E B O O K

  • NEWS MEDIAFacebook turns into news

    media focused on trending

    topics & quality content

    MOBILE!!User experience on mobile

    must be flawless and is more

    important than desktop

    Facebook makes it more difficult to visit

    external websites as everything will be

    hosted on Facebook

    NEW ADS NO TRAFFICNew advertising formats

    and placements within

    Instant Articles

    W H Y S H O U L D M A R K E T E R S C A R E ?

  • PREP BEFOREYOU BEGINFollow the steps to get your firstarticle published:

    Instal PageFrog plugin (for all WordPress sites)

    Have min. 10 articles ready to publish

    Business Manager account if you want to monetize

    Download Pages Manager app to preview on mobile

  • SIGN UP TOFACEBOOKINSTANTARTICLESfacebook.com/instant_articles/signup



  • Facebook will ask you to choose a specific Facebook page and agree with their terms and conditions.

  • CLAIMYOURWEBSITEFirst, copy the code in Initial Setup window and paste it in

    the header of your website HTML code. Next, specify

    your URL.



  • An important step is to claim your website url, which is simply authorizing it with Facebook

    (just like e.g. Pinterest).

  • STYLEYOURARTICLESClick to Style Editor to add your own styles of how the

    articles will look like. There is a default option installed

    already, however you are free to change them as you want!



  • SET UP API ORRSS FEEDThis option is to ensure your published articles are

    automatically fed into Instant Articles. This is where you

    must use a WordPress plugin.



  • Once you've installed the plugin in WordPress, PageFrog will ask you to copy the code and paste it

    back in Production RSS feed in Facebook:

  • CREATEOR MODIFY10 ARTICLESOnce your RSS feed is activated, all new articles will

    automatically appear in your Facebook Instant Article

    dashboard. This is where you can modify them.



  • In draft mode, all new stories received from your RSS feed are stored in your library as unpublished

    Instant Articles until you manually publish them through your Page admin dashboard.

  • PREVIEWARTICLESIf there is an orange icon next to your article, you can

    open it up and Facebook will show you (in orange) what is

    wrong. If you want to preview your article before it goes

    live, use the Facebook Pages Manager app



  • Unfortunately your article is shown in a HTML code form and so are also the errors. The highlighted

    code in orange will show you what the problem is exactly. The best way is to fix them directly in the

    article rather than the code.

  • EMAIL &MONETIZESETTINGSHere is where you agree to place advertisements on your

    articles to earn money. You need to follow the steps

    mentioned by Facebook and agree to their T&Cs. If you'd

    like to get email notifications, you can do it here too.




    Submit 10 articles for review. In this case, Facebook team

    takes up to 5 working days to go through your content and

    approve it. After your articles are approved, FB will

    automatically publish your new articles.



  • Your articles might need to be disapproved and you'd be asked to revise them. Facebook provides you

    with guidelines and screenshots to show how to fix the errors. You can always resubmit the articles.


    W A S T H I S G U I D E H E L P F U L ?

    R E A D F U L L A R T I C L E : W W W . S O C I A L M E D I A T I P Z . C O M

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