How to create great 1st design for your startup. Paulius Papreckis, Sr. UI designer at Seriously Inc.

II Design

III Build

IV Promote

I Explore

Education program cycle

You know that sound that Humpback Whales make? That’s what the logo should look like. * Actual quote from a client.

“

Avoid design by committee. * Even if your Mom thinks that red color would fit here.

1

Source: theoatmeal.com/comics/design_hell

Hours of useless meetings and endless debates could be replaced with just a couple hours of testing to see

what users are really doing.

Quick tutorial. How to create good design for you startup.

I spent only 20 min. It looks good [as a teaser], but it’s far from great design.

Your job is to be unique. * The last thing the world needs is another startup. (Teehan-Lax)

2

Back in old days when myspace.com was still dominating…

Be prepared to change your mind. * Just because you did something one way yesterday does not mean it’s the right way to do something tomorrow. (Teehan-Lax)

3

dragdis.com

teehanlax.com

Wireframes? First user stories. * You don't tend to start wireframes until you've done the work of understanding your target users, what their goals are…

4

Three main questions to answer: Who? What? Why? * describes what your customer will do and get while using your application.

Think about visual hierarchy. * Great hierarchy isn’t always achieved by eliminating complexity, but by managing it (goodgreater).

5

Fit to scale: responsive. * Web is not fixed width. Means rethinking content creation. Create once, publish everywhere.

6

Smarthpones expected worldwide in 2013:

1.82 billion. * every day more Android phones are activated than babies are born in world

mediaqueri.es

Responsive Web Design  

•  Use the flexible (fluid) grid.

•  Think about content hierarchy

•  Break up with pixel-perfection.

•  Learn by doing.

© Dave Rupert

Web fonts are important. * As web typography improves, web designers want the same level of control print designers have.

7

Arial Verdana Georgia

Comic Sans

Colors are important as well. * designers must understand the meaning of colors in order to convey certain messages.

8

kuler.adobe.com

call to action

Learn to say no. * You can’t be great at everything, so pick what you are great at and say no to everything else. (Teehan-Lax)

9

design as process

design as outcome

The job of a designer is not self-expression,

it’s problem-solving.

Thank you. Questions? @PauliusP

paulius.papreckis@gmail.com