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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
The Creative Method + Systems
how to create more, better, different
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
@jtedCreative Director/Consultant/Speaker/Writer
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Purpose of the Creative Method + Systems: To Make Creativity Accessible
Define Creativity
Identify Creative Type
Build Creative Toolbox
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creativitywhat is it + who is it for?
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creativity is the act of connecting things in unexpected ways.
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creativity is the act of connecting things in unexpected ways.
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creativity is the act of connecting things in unexpected ways.
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creativity is the act of connecting things in unexpected ways.
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
actionconnectiondeviation
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Not Just For Starving Artists
• In 2009/2010 IBM interviewed over 1,500 CEOs around the globe.
• Creativity was cited as the #1 most important leadership quality over the next 5 years.
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Differential uniQueness
Unique
Original
DEVIATION
Experimentation—>Expression
Breaking Default
Outlier
MeanderingPath
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Transitional Quality
Focus
Capture, Catalogue,Review
CONNECTION
Association—>Understanding
Research
CulturallyRelevant
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Foundational Quantity
Eliminating Barriers
Routine
ACTION
Practice—>Experience
Momentum
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creative Ratio
Genius is 1% inspiration and 99% perspiration.— Thomas Edison
10,000 Hour Rule: required time to be considered a world-class expert
— Malcolm Gladwell, Outliers (via Daniel Levitin)
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creative Ratio
10,000 hoursof practice!
100 hours ofexperimentation
1000 hoursof association
100:10:1
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creative Method
.<#>!
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creative Method
.<#>!Focus
Evaluation
InductionAnalysis/Synthesis
Deduction/Differentiation
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creative Method
.<#>!Focus
Evaluation
InductionAnalysis/Synthesis
Deduction/Differentiation
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Action Connection Deviation
Creative Elements
do glue skew
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Action Connection Deviation
Creative Elements
Fearless Arrow: Future, Momentum,
Routine
Infinite loop:Interconnectedness,
Patterns, Cycles
Third Eye:Inner Sight,
Unmarked Path,Outlier Data
do glue skew
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Where the magic happens
Elements in Balance
ACTION
CONNECTION
DEVIATION
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Drive, Not Talent
— Hugh MacLeod
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creative Types
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creative Kryptonite
We all have creative strengths and weaknesses.
Where do you need the most help? Pick the best methods and systems to put in your
creative toolkit.
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Do you…
Have a hard time getting things started?
Have Writer's/Artist's block? Feel Distracted, doubtful?
Have difficulty finishing a project?
Procrastinate? A lot?
Have lots of ideas, but very little to show for it?
Action Issues
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Do you…
Despise research? Have no interest in how things work?
Have little patience for other ideas/cultures?
Never read the manual?
Shoot first ask questions later?
Connection Issues
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Do you…
Have difficulty expressing yourself, finding your voice?
Avoid trying new things?
Have a hard time coming up with completely new ideas?
Not know how to imagine new perspectives?
Deviation Issues
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
8 Creative Types
Creator
Mimic
Empath
Crazy
Producer
DreamerConsumer
Outsider
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Consumer (taker)
Needs practice, association, and/or experimentation to move forward
Weak on action, connection, and deviation
Happy to receive and not to give
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Empath
Strong on understanding, relating ideas
Needs more practice + experimentation
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Mimic
Strong on experience, making things happen
Needs more association + experimentation
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Crazy
Strong on expression, originality
Needs more practice + association
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Dreamer
Strong on understanding, + expression
Needs more practice
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Outsider
Strong on experience + expression
Needs more association
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Producer
Strong on experience + understanding
Needs more experimentation
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creator (maker)
Balance of action, connection, and deviationElements
work together
Things made with experience, understanding, and expression
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Action Path
Taker Mimic Producer Maker
Experience —> Understanding —> Expression
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Action Path
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Connection Path
Taker Empath Dreamer Maker
Understanding —> Expression —> Experience
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Connection Path
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Deviation Path
Taker Crazy Outsider Maker
Expression —> Experience —> Understanding
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Deviation Path
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creative Paths
Creator
Mimic
Empath
Crazy
Producer
DreamerConsumer
Outsider
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creative Results
Action:Practice—>Experience
Connection:Association—>Understanding
Deviation:Experimentation—>Expression
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Action ToolkitHow to create more
doIdeationQuantity
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
What's stopping you?Practice —> Experience
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Common Barriers
Time
Fear
Distraction
Procrastination
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Picks+DynamiteSlow
Long-termRoutines
Deal with Cause
FastQuick FixesExercisesDeal with Symptom
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Dynamite
Streaming
Story Dice
10 Ideas in 10 Minutes
The Law of 1%
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Pick Methods
Routinization (Genius Mortgage)
The 10 Minute Wedge
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Connection ToolkitHow to create better
glueProblem-solving
Quality
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
What do you need to know?
Association —> Understanding
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Finding Focus
Key Message
Audience
Problem/Goal Statement
Purpose Statement
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Lassos+MortarAssociation
Capture/Catalogue/ReviewTemporarySuperficial
Catch-and-releaseAdvertising
UnderstandingFocusLong LastingDeepStuffed-and-mountedClassic Art
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Lassos
Random Word
Connect the Thoughts
Tangentometry
Capture Catalogue Review
Boxes, Evernote, Moleskines
Associations
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Mortar
FOCUS: key message, problem/goal statement, audience, purpose statement.
Research
Experience
Understanding
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Deviation ToolkitHow to create different
skewInnovationuniQueness
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
What makes you so special? Experimentation —> Expression
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Break Default
?
!
;-)$
@
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Lenses+BlindfoldsExperimentationDifferent Voices
DifferentTesting, Trial
ExpressionInner VoiceUniqueLetting Go, Play
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Lenses
Content on Content
Through the Looking Glass
Recombinant Lists
Experimentation
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Blindfolds
Darkroom (can be enlightening and scary)
Sleepworking
Fail Budget
Expression
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creativity shouldn’tbe intimidating.
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creativity is the act of connecting things in unexpected ways.
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creative Elements
do glue skew
Action:
Practice—>Experience
Connection:
Association—>Understanding
Deviation:
Experimentation—>Expression
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
8 Creative Types
Creator
Mimic
Empath
Crazy
Producer
DreamerConsumer
Outsider
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Creative Toolkit
Dynamite
Practice10in10
Picks
Experienceroutine
Lassos
Associationsmindmapping
Mortar
Understandingfocus
Lenses
Experimentationcontent/content
Blindfolds
Expressiondarkroom
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Thank youJasonTheodor.com
Facebook.com/CreativeMethod@jted
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Resources
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Action Resources
Dynamite
Gamestorming (David Gray, Sunni Brown, James Macanufo)
Creative Workshop (David Sherwin)
Caffeine for the Creative Mind (Stephan Murnaw, Wendy Oldfield)
**Rory's Story Cubes (Gamewright)
*Thinkpak: A Brainstorming Card Deck (Michael Michalko)
Picks
The Creative Habit (Twyla Tharp)
A Day at elBulli (Ferran Àdria)
The War of Art (Steven Pressfield)
Making Ideas Happen (Scott Belsky)
Getting Things Done (David Allen)
**dice *cards
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Connection Resources
Lassos
Mindmapping (Joyce Wycoff)
*Whack Pack (Roger Von Oech)
Mortar
Strengthsfinder 2.0 (Tom Rath)
The Reference Library (IRL)
*cards
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Deviation Resources
Lenses
De Bono's Thinking Course: Powerful Tools to Transform Your Thinking (Edward de Bono)
The Art of Looking Sideways (Alan Fletcher)
*Mental Notes (Stephen P. Anderson)
Blindfolds
If You Want To Write: A Book About Art, Independence and Spirit (Brenda Ueland)
*cards
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
These images may be copyright protected by their respective owners
Credits
Capitalizing on Complexityby 2010 IBM Global CEO Study
Mercedes Benz Left Right Brainby Shalmor Avnon Amichay/Y&R Interactive
Mercedes Benz Left Right Brainby Shalmor Avnon Amichay/Y&R Interactive
Kryptoniteby Mr. Burford’s Super Team Resources
Creativity Is Not A Talentby Hugh MacLeod
Capitalizing on Complexityby 2010 IBM Global CEO Study
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Credits
Campbell’s Soup Cansby Andy Warhol
Famousby Andy Warhol
Wile E. Coyote: Geniusby Chuck Jones
Albert Einsteinby Ernst Haas
Wile E. Coyoteby Chuck Jones
E=mc2by Bildnr
These images may be copyright protected by their respective owners
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
Credits
Funny Text Language Eye Chartby Aaron Williams
Fight Club Airline Safety Insert Sheetby Fox Movies
Scott Pilgrim comic strip panelby Bryan Lee O’Malley
13 Spiralsby Walter Pullen
Spider Webby unknown
Energy Dissipating System for a Concrete Roadway Barrier
USA Patent 6533250 by Eugene W. Arthur
These images may be copyright protected by their respective owners
JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different
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JasonTheodor.com @jted
The Creative Method + Systems:How to Create More, Better, Different
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