How To Crush Your Q2 Goals Using Cohort Analysis

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How To Crush Your Q2 Goals Using Cohort Analysis


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@Chartio


Jordan Hwang [email protected]


What is Cohort Analysis?

Cohort analysis groups users into related groups and explores their

activity through their lifetime within a particular ecosystem.


- Time-Based Cohorts- Point of Origin Cohorts- Behavioral Cohorts

Types of Cohorts


Target’s Pregnancy Prediction


Questions to Ask

How do my goals play into the company’s goals?

What’s going well, and what’s not going well?



Number Of Orders Made By Users Over Time


New Users By Marketing Channel


User Orders Over Time By Cohort


Orders By Campaign Following Registration


How To Confidently Build Cohort Analyses.


Create referral campaigns

Increase the scale of Facebook campaigns

To Hit Company Goals


Sasha Blumenfeld @chartio

[email protected]

Jordan Hwang @chartio

[email protected]


Thank You!

Date post:	06-Aug-2015
Category:	Data & Analytics
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How To Crush Your Q2 Goals Using Cohort Analysis

Data & Analytics