European Innovation Academy - Nice
How to
DEPLOY Social Networks
for Customer Engagement
European Innovation Academy - Nice
Sophie Gironi Head of Comms
Gandi
@sophiegironi
Julie Cros Co-Founder
Post Planner
@livejulie
European Innovation Academy - Nice
Technology changed
our
LIVES
European Innovation Academy - Nice
I want it
HERE & I want it
NOW
European Innovation Academy - Nice
Everyone is a media
European Innovation Academy - Nice
European Innovation Academy - Nice
What does
SPEED changes
for
business
European Innovation Academy - Nice
New needs
European Innovation Academy - Nice
European Innovation Academy - Nice
new business models
European Innovation Academy - Nice
ENLARGE your
Tribe(s)
European Innovation Academy - Nice
Stay in contact is easy
European Innovation Academy - Nice
New relationship types
European Innovation Academy - Nice
Social image construction through purchase
European Innovation Academy - Nice
What do
TRIBES changes
for
business
European Innovation Academy - Nice
European Innovation Academy - Nice
Why should your
cOMPANY be
ACTIVE on
SOCIAL MEDIA
DEVELOP BRAND IMAGE
ENLARGE YOUR AUDIENCE
CONTROL YOUR MESSAGE
STIMULATE CO-CREATION
STIMULATE PARTICIPATION
European Innovation Academy - Nice
How to
DEPLOY Social Networks
for Customer Engagement
European Innovation Academy - Nice
LISTEN to
your ECOSYSTEM
European Innovation Academy - Nice
European Innovation Academy - Nice
European Innovation Academy - Nice
European Innovation Academy - Nice
THINK about your
STRATEGY
European Innovation Academy - Nice
Which
CONTENT for
which
RESULT
BTOB INFORM, DISCUSS,
EDUCATE & CONVINCE
BTOC INFORM, DISCUSS,
ENTERTAIN & TELL A STORY
BTOB & BTOC DEFINE KPIs
European Innovation Academy - Nice
Which
PLATFORM for
which
AUDIENCE
European Innovation Academy - Nice
HOW?
European Innovation Academy - Nice
GET the
sh*t DONE
European Innovation Academy - Nice
STEP 1 SET UP
PLATFORMS
European Innovation Academy - Nice
STEP 2 SET UP TOOLS
European Innovation Academy - Nice
STEP 3 START
PUBLISHING
European Innovation Academy - Nice
STEP 4 MEASURE
& START AGAIN
European Innovation Academy - Nice
Thanks for
LISTENING