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Twitter: @ArnieK #OMSummit
How to Discover Hundreds of
Powerful Content Ideas for
Your Business
Arnie Kuenn
President, Vertical Measures
Twitter: @ArnieK #OMSummit
ABOUT YOUR PRESENTER…
• President of Vertical Measures – A Search, Social & Content Marketing Services Company
• Instructor for the Content Marketing Institute & Online Marketing Institute
• Been an Internet marketer longer than Google has existed.
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummit
“content marketing”
Twitter: @ArnieK #OMSummit
CONTENT MARKETING IS A CONTINUOUS,
PLANNED OUT PROCESS
Twitter: @ArnieK #OMSummit
You just need to
understand how it
all works, execute
on a strategy and
have FUN with it!
Twitter: @ArnieK #OMSummit
BENEFITS OF A BLOG
• Gives you a vehicle to post
new content
• Allows for internal linking
• Keeps the search engines
coming back – have 434%
more indexed pages*
• Have 2X as many backlinks*
• Your site gets 55% more
traffic*
• You have 79% more Twitter
followers*
*Hubspot
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummit
• Buyers need content that
makes them smarter and more
knowledgeable.
• Businesses that provide that
content will win.
Twitter: @ArnieK #OMSummit
START WITH RESEARCH
http://www.verticalmeasures.com/content/content-brainstorming-tools-for-2013/
Twitter: @ArnieK #OMSummit
Twitter: @ArnieK #OMSummit
More than 112
questions about
“online nursing
programs” (exact
match).
More than 3,600
using broad match!
Twitter: @ArnieK #OMSummit
Long tail searches
are the key to
success!
Twitter: @ArnieK #OMSummit
LIST ALL CONTENT IDEAS IN A SPREASHEET
Twitter: @ArnieK #OMSummit
PUT TOGETHER AN EDITORIAL CALENDAR
Twitter: @ArnieK #OMSummit
CREATE GREAT CONTENT!
Twitter: @ArnieK #OMSummit
ADVERTISING IS JUST RENTING THE SPACE.
CONTENT MARKETING IS OWNING IT FOREVER.
Twitter: @ArnieK #OMSummit
Tweet: Content Marketing Book – @AccelerateBook is FREE on Amazon– Today only! #OMSummit
Kindle Version February 12, 2013
Only
Twitter: @ArnieK #OMSummit
Contact: 888-476-1881 www.VerticalMeasures.com
More Traffic. More Leads. More Business.
Thank You Very Much!