How To Distribute & Monetize Your HTML5 Games

Alexander Krug, Founder & CEOSOFTGAMES Mobile Entertainment Services GmbHwww.softgames.de

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WHO?

• 10+ years in mobile gaming• Ex-Yahoo! Games Manager• Serial games entrepreneur • Big supporter of HTML5

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WHAT IS THE STATE OF ?

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SHOULD WE BE WORRIED?

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We are here!

‘S SUPER POWERS::

- Multiple Platform Support- Everybody can play – instantly- No download or installation- High virality - Real-time updates- No dependency on App Stores

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MONETIZATION

Can you make money with HTML5 games?

Advertisement- Design your game for ad-supported business

model from scratch on

- Compare & Optimize User-Flows (A/B Test)

- Use multiple Ad-Networks to achieve highest eCPM

- Hint: Most effective marketing channel for upcoming in-house titles

In-App Purchases- Be aware of HTML5 Challenges:

- No standardized billing platform- No App Store In-App Billing

- Include Local Payment Methods & Offer-Walls

- Analytics! Follow daily user retention & ARPDAU- 1-7% should convert to paying users- A/B Test, React fast and optimize wisely- Serve user demands

!

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DISTRIBUTION

How can you get discovered?

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HOW TO MANAGE?- Focus on Territories & Languages!

- It’s better to be in the Top10 in Ukraine then in the Top 500 in the US.

- When you succeed in some countries, you will also in the big ones!

- Hire a dedicated sales and integration team or person responsible for specific regions

- Do PR to build a Community andBrand awareness

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DISCOVERY

High competition in Stores Limited visibility in Web

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For your first game: - Extremely hard!- App-PR, Marketing + SEO- Organize App-Exchange with

other developers- Make it Social

Existing portfolio of games: - Heavily cross-promote your latest

game in your existing apps!

HOW TO MANAGE?Move from product to marketing innovation!

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Case Study: Jewels IslandX-PromoMarket Cross-Promotion effect

- 300% Daily Install Boost- 2 days of X-Promotion- Top Trending App @ Google

Play

X-Promo

Active Installs

Daily Installs

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USER RETENTION

How do users come back to my game again?

How to manage this?- Proper retention tools for HTML5 are still missing

- Give users a reason to come back!

- iOS: Add a bookmark button to the home screen- Nothing comparable for Android

- Lower retention rates means worse monetization

- Solution: Hybrid App?!

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GOT A

GAME?

HOW WE CAN HELP U!

Distribution: One access point to 20+ channels globallyDistribution: One access point to 20+ channels globally

Discovery:Cross-promotion & viral featuresDiscovery:Cross-promotion & viral features

Monetization:Localized payments in 85+ countries + AdvertisementMonetization:Localized payments in 85+ countries + Advertisement

Interested? Send us an email! html5@softgames.de

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THANKS!Questions?

www.softgames.de

html5@softgames.de

@softgames

LinkedIn.com/in/alexanderkrug