How to do Post-Penguin SEO Correctly

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There are companies that are still link-building like it is 2006, and this is bad both for the SEO company doing this kind of work and for the client who pays to have an asset damaged. It is companies like this, that:• Have a poor reputation online;• Are facing lawsuits;• Can’t rank their own website;• Have “keyword packages”;• Do not do on-page SEO properly.

How to do Post-Penguin SEO Correctly

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This presentation will give you the ammunition you need to make

informed decisions on the tasks you must accomplish if you wish

to dominate your market.

After all, why compete if you can dominate?

How to do Post-Penguin SEO Correctly

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Before Link Building – Build a Foundation

But what does a proper foundation consists of?

- A minimum of 750+ words per page you are targeting

- On-page optimization – Mastering the important basics

How to do Post-Penguin SEO Correctly

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How to do Post-Penguin SEO Correctly

monitorbacklinks

A minimum of 750+ words per page you are targeting

- Utilize your main keyword you are targeting in the first sentence and last sentence of your beefy article

- In the body of your content, talk about closely related variations or LSI keywords (alternative names or synonyms)

- Use instant search and see what Google auto-populates, try to use these terms as well

- Use spaces in your content, allow your readers to scan your content for information they need quickly. No one likes to struggle reading a 300 word block of content

How to do Post-Penguin SEO Correctly

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Your Foundation is Good – Time for Link Building

Just by doing the above, if you are in a less competitive industry you

may very well already be on Page One, or very close.

Now your goal should be to own the #1 spot.

This has proven to yield a significant larger volume of clicks when

compared to the #3 spot, according to a Cornell University study.

How to do Post-Penguin SEO Correctly

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Time for Link Building

What NOT to do:

- Do not buy links.

- Do not fall victim to the cheap prices being offered by outsourced

providers in other countries.

Quality over quantity is what Post Penguin SEO is all about.

How to do Post-Penguin SEO Correctly

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Time for Link Building

What To Do:

- Find a writer who in passionate about what you do.

- Just like the tips above dedicated to your on-page content (content on your

website), you will want to use these tips for your off-page content (content

found on 3rd party website).

Quality over quantity is what Post Penguin SEO is all about.

How to do Post-Penguin SEO Correctly

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Time for Link Building

Your linking profile should always look natural. What does this mean? You do

not need to anchor your main keyword to rank any longer.

Example:

Google – sailboat manufacturer (Page 1 #2), highly competitive. Check the

backlink profile for marlow-hunter.com. Not once do you see the exact match

keyword of sailboat manufacturer.

How to do Post-Penguin SEO Correctly

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Time for Link Building

- Link with long-tail variations in addition to the exact match no more than

5%-10% of the time.

- Link most often with your domain (20%-30% of the time).

- Link often with your brand and/or company name (20%-30% of the time).

- Link with generic anchor text. (10%-20% of the time.) (Generic anchor text

includes click here, learn more, see how, visit website etc.)

How to do Post-Penguin SEO Correctly

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Put Your Post Penguin SEO Knowledge to Use

You have the entire recipe for success. Feel free to use it.

!!! Keep in mind, algorithms change quite frequently.

Now, go write some content and dominate!

How to do Post-Penguin SEO Correctly

monitorbacklinks

About the Author:

Jason Hawkins is the President and Co-Founder of NoRiskSEO Inc. and

carries over 8 years of experience in SEO, CRO, & lead generation. He is a

current contributor to Monitor Backlinks, Search Engine Journal, Social Media

Today, & SEM Rush. He can be found on various social media networks such

as: Facebook, Twitter, LinkedIn, & Google+.

How to do Post-Penguin SEO Correctly

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Have a Sunny Enjoyable Optimistic Day!