How To DownloadThe 2012-2013 Online Marketing Guide

to check out to the 2012-2013 Online Marketing and Media Guide:

Read step-by-step instructions on how to work with the media.

View sample press releases, press kits, and templates.

Download sample materials you can add your club’s name and pertinent information to in order to create your own press materials!

Learn how to begin your club’s advertising campaign with step-by-step instructions. Find out how to set-up and use social media sites to enhance your club and talk to members.

Download sample print ads and images to use when designing your posters and brochures. Customize, save to a disk, and take to your local printer!

View a sample sponsorship proposal and tailor for your club’s business partnerships.

Read related articles and educational materials pertaining to club marketing.

Print a 2011-2012 calendar of events to use when drafting your marketing plan.

Create a marketing plan using our down-loadable template to develop your club’s marketing plan.

TOP 10 REASONS

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GO TO WWW.USAGYM.ORG AND LOG IN with your Username/Password (upper right of screen).

Remember, you must be a Club Administratorto go to this site.

Click on the RESOURCES tab. Then scroll down to the

2012-2013 Online Marketing Kit.

Click on GYMNASTICS MEMBER CLUB and choose Member Club Only Website

Click on the MEMBER SERVICES page

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YOUR CLUBHave you ever created a marketing plan for your club? As a club owner you have many objectives including attracting new members, retaining cur-rent students and hosting successful events. A well structured marketing plan will assist you in reaching all of these goals. The 2012-2013 Online Marketing Guide is designed to give you, our Member Clubs, the tools you need to effectively run your gym.

MARKETING• Whatisamarketingplan,andwhyishavingone

so important?

• Howdoesmyclubdraftandimplementamarketing plan to fit my business objectives?

• Whyarespecialeventsandpromotionssovitaltomy club’s marketing plan?

• Areyouusingsocialmediatoengageyourclientsand promote your gym?

FOR MORE INFORMATIONLorée Galimore

lgali@usagym.org, (317) 829-5654

Teri Lummistlummis@usagym.org, (317) 829-5620

www.usagym.org

ADVERTISING• Readytolaunchyourclub’sadvertising

campaign, but confused on where to begin?

• Thinkingaboutdesigningprintads,posters,andbrochures, only to realize that you are in need of the graphics and layout design tools to do so?

• Interestedinlearninghowyourclubcanselladspace in your event program in order to make a profit?

• YouloveUSAGymnastics’PSA’s.(PublicServiceannouncements) How could your club use them?

• Youknowword-of-mouthisyourprimaryadvertising, so how do you use facebook & twitter to get people talking.

MEDIA• Wonderinghowtocontactlocalmedia?

• Seekingguidanceonhowtoworkwiththemedia?

• Needhelpwritingapressreleaseorcreatingyour club’s press kit?

• Lookingforthecorrectlanguagetouseonsocialmedia sites?

SPONSORSHIPTo ensure financial success, you’d like to receive some assistance from local businesses.

• Notsurehowtosecuresponsorshipsandbusiness partnerships?

• Needhelpdraftingasponsorshipproposal?

• Wanttolearnvaluabletipstousewhenapproaching sponsors to brand an event?

Have you considered using “trade-outs?”

• Contactthelocalfloristtohaveflowersdonated for your event.

• HaveclubT-shirtsdonatedbythelocalathletic store.

• Secureprintingservicesforclubbrochuresfrom the local printer.

• Askforrefreshmentsfromagrocerystoreorlocal restaurant.