The Holy Trinity of Social Media Marketing

In just a few short years, the landscape of marketing has been turned upside down.

Look at Pepsi Cola

For the first time in 23 years , Pepsi Cola ditched their 2009 Super Bowl Advertising Campaign and chose to put away over $20 million dollar into Social Media Marketing.

Or were they simply looking at the staggering growth of social media?

Were they Crazy?

Knowing this, companies like Pepsi have unveiled the Secret

to Social Media Marketing.

What is it?

A BlogTwitterFacebook Business Fan Page

A successful Social Media Campaignconsist of three things:

Why A Blog?

• Interaction and Engagement A blog is a great way to interact with your followers. Your readers are able to comment on your posts and pages giving you feedback and asking you questions. You can comment and answer them back.

• Search Engines Love Them Search engines love blogs, especially when they are updated often with relevant, keyword rich content.

• The Golden Email List Last but not least is the ability for you to build an email list of loyal followers. This is perhaps one of the biggest advantages of having a blog - to encourage readers to opt-in to your email list. When you have an email list, at any time you can immediately send your readers promotions, new content or information, grand openings, notice of close out sales, notice of upcoming events or seminars… you name it, the possibilities are endless.

Twitter is the second part of your Holy Trinity of building a presence on the web. Twitter is a free service that allows anyone to almost say anything in 140 characters or less. This kind of posting is sometimes called micro-blogging. It is projected that Twitter will have 26 million user by the end of 2010. That’s over five times the number of users in 2008, which was 6 million user. That amount of growth is difficult to ignore.

Why Twitter?

Announcing In Real Time Twitter gives you the biggest real-time audience. In April 2010 Twitter was receiving 180 million unique visitors a month. In September 2010, Twitter was seeing 90 million tweets per day. When you tweet something on Twitter, the number of people who may potentially see your Tweet is staggering.

Networking Twitter is an excellent way to network with others in your industry, or others who share your views.

Feedback and Quality Control If you have a popular brand or product, Twitter is an excellent way to get real time feedback. You can instantly read what people are saying to each other about your service or brand.

Knowledge and TrendsTwitter can give you a steady stream of content, ideas, links and other resources about your industry. It is an excellent way to spot trends. And, it is a powerful way to see what your competition is up to.

The third part of our trinity is the Facebook Business Fan page. More and more users are becoming accustomed to, and even expecting a business or brand to have a Facebook Fan page. The growth is staggering. Starbucks, for example, had 11,204,005 fans as of 7/28/2010. This jumped up to 16.04% to 13,000,758 by 8/30/2010. That is close to 2,000,000 new fans in just one month.

Why a Facebook Business Fan Page?

Provides a base for your business on the internet With a Facebook Business Fan page you have the opportunity to provide more information to prospects as well as customers about the products and services that you offer. You can add videos, status updates, audio and more.

Gives You The Ability to Build a Loyal Following Facebook is all about community, engagement and interaction. When a person ‘Likes’ your page, they become a fan. As your fan base is increases you gain what is called ‘Social Proof’ that your service, product, brand, or celebrity is desirable. When a page has a lot of followers, new prospects are more likely to assume that what you are offering is good and will want to be a part of it.

Engagement

A Facebook Fan Page provides an inexpensive; (actually it is free) channel of communication between you and your customers. Your Facebook fan page is a place where customers can write on your Facebook Wall, ask and answer questions, and interact with you and each other. Facebook Business Pages Drive Traffic To and Increase The Search

Engine Ranking of your Main Website

You want to link your Facebook Business Fan page to your website. Getting even a small fraction of Facebook’s huge amount of daily traffic on your site. Google is now indexing Facebook Fan Pages increasing your search engine exposure.

Social Integration – Putting It All Together

Using the Holy Trinity of Social Media Marketing can give you maximum exposure, build you audience (customer), create brand, celebrity, service or product loyalty, generate reputation, give Social Proof of your desirability, and give you feedback for quality control and improvement.

Free MP3 Podcast reveals how to use social media to sell more stuff.

Find out more at

www.sociamigo.com/mp3