YENNY PAOLA REDONDO REDONDOINGRID LORENA RODRIGUEZ RODRIGUEZ

HAROLD NICOLAS RUIZ MAYORGA

¿HOW TO EXPORT A PRODUCT ?

What Would The Product Or Servicie Be? Describe Its Characteristis And Reason Why You Choose That Producte/

Service

Product: leather umbrella

Because is an innovative and useful concept which facilitates export, it is a product that has not yet come on the market and that could give us big profits

Characteristics the product:

• SIZE: BIG, MEDIUM , SMALL

• COLORS: ALL COLORS

• DESIGN: CHILDREN, YOUNG , ADULT , PERSONALIZED

• STICK: WOOD COVERED IN LEATHER

• DIPSTICK: ALUMINUM

• SPOKE: ALUMINUM COLORS

• BROOCH: AUTOMATIC BUTTON

• LEATHER LINING IN ALL STYLES.

• PRICE: $ 200

IF YOU HAD THE POSSIBILITY TO EXPORT YOU PRODUCT OR SERVICE WICH COUNTRY WOULD YOU EXPORT IT TO? WHY?

it will export to Russia due to weather conditions , it is a country with 150 million inhabitants and the target market is Moscow and also has enough economy to buy leather umbrella

Whit do think you would be successful with this business idea?

The 100% leather products are considered a luxury item in addition to this are very useful in proportion to the climate and the offer is interesting though prices are high , a country like Russia has a strong economy

Do a search about the export situation of the a product/ service you chose report what you found

Distribution channel

We will handle three lines of distribution , our business dealers franchisors and own stores will go through the “CO” brand turn intermediaries direct their products to the store hypermarket consumption , and often stores distribute products in outlets and there to final consumers .We will export our product by air departing from Bogota Airport with arrival at Moscow airport