How to Find a Job via LinkedIn
Rachel K. Bicknell
Bicknell Consulting
Rachel at BicknellConsulting dot com
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Contents
Why you should use LinkedIn Branding LinkedIn connection scheme Profile LinkedIn network Contacting hiring managers
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SHAMELESS PLUG
Network EngineerNew opportunitiesKnow any IT (hiring)
managers?
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Why
Professional networking tool. Used for:
Prospecting jobseekers and other business contacts
Finding potential clients, service providers, subject experts, and recommended partners
Developing referral networks Staying in touch with people Discovering inside connections to land jobs
and close deals
LinkedIn Stats Over 50 million users total Average household income of $109,000 Users tend to be more senior
66% are decision makers28% are director/VP level or above
More connections increases the likelihood of higher personal income
Salaried people between $200K-$350K were seven times more likely than others to have over 150 connections!
Why Brand Yourself on LinkedIn?
It’s about you, not your companyIt’s not who you know, it’s who knows
youIt builds name recognitionIt increases visibilityIt opens doors to future…
Pay increases or promotions Business deals Career opportunities
3 Degrees of Kevin Bacon
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LinkedIn Network Pyramid
YourConnections
Friends of a Friend
3rd Degree Contacts
Groups and OpenLink Members
Maximize Your Profile
Add all your employers, schools, degrees, certificates, associations, groups & interests
Give brief descriptionsJoin groups or start your ownState your goals in the summary section
You choose what information you want shown!
Start & Expand Your Network Gather all your old contact email addresses (E-
mail inbox, business cards, Act!, Goldmine, etc.) Merge all the above into one Excel sheet Save it as a CSV and import that into LinkedIn Or copy and paste addresses separated by
commas Once uploaded, you will notice many people
already have LinkedIn accounts. Invite them all! Search LinkedIn for other colleagues and
classmates
Inviting Contacts
The bigger your network, the more leads you can generate
Don’t invite people via the “Get Introduced Through a Connection” button
To add someone, find their profile then the click “Add [name] to your network” button
Search the LinkedIn Network
Search by: Common job titles Specific company names
Filter by: Geographic locations Industries Searching within your groups People who have joined recently
Company and Industry Advance Search
Search by company and keywords: Company: McDonalds Checkbox current company only Sort by: Keyword relevance
Search by industries and titles: Industry: Fast Food Title: Supervisor Location: Located in or Near the US, Postal Code
38017 Sort by: Degrees and endorsers
LinkedIn Introductions & OpenLink Messages
When contacting people… Be clear, brief, informative and honest Make sure the messages is personalized They will see your profile, which builds trust
Introductions and OpenLink messages are freed for reuse when: You withdraw the message You don’t get a response in 7 days The person accepts your message
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LinkedIn Groups
Join as many groups that relate to your field and/or your metropolitan area.
Send messages to people in the group for free.
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What if Five Introductions is Not Enough?
You have used up all 5 Introductions. You
don’t have a group in common with a person.
What can you do now?
Pay LinkedIn for more Introductions and OpenLink messages.
Direct contact through research Make a phone call E-mail the person directly
Direct Contact Outside of LinkedIn
Right below their name is… Their title Their employer Their City and State
So you could… Google “Company, City, State” for work
numbers Use Zabasearch.com to get their home number Google “Firstname Lastname @company.com”
Google Where They Work
You know they work…
So find their company and call them at work
Find the Person at Home!
You know where they live, so call them at home
Canned Letter - Subject Line
Write a subject line that gets the persons attention.
SUBJECT: Requesting Information About the Burger Flipping Position at McDonalds
Canned Letter - 1st Paragraph
First paragraph is the introduction.
To introduce myself, my name is <name here>and I found your information via LinkedIn. I have been researching companies and <company name> has a position that fits my skill set, <name/title of job>:
HTTP://URL.OF.JOB.POSTING.HERE.COM
Canned Letter - 2nd Paragraph
3 to 4 action items that fit the description
of the position.
Most recently at <last company worked for> I
worked extensively on burger flipping and
frying potatoes. I also worked at the cash
register when needed. At the end of the day I
would mop the floors and clean the bathrooms.
Canned Letter - Final Paragraph
Compliment the person and ask for advice.
I know you must be very busy, but if you have anyideas for me as to who I should talk to about this position, I would appreciate your advice. I can be reached at the contact information below. If we could have e-mail or phone contact, I would greatly appreciate it.
Thank you very much for your time and consideration.
Canned Letter - Contact Info
Put in ALL your contact information!!!!
<Full Name><Full Address><Contact Phone Number - Home><Contact Phone Number - Cell><Email address>
Let’s Start Using