Date post: | 10-Nov-2014 |
Category: |
Education |
Upload: | carol-jackson |
View: | 612 times |
Download: | 1 times |
How to Find a SWOT Analysis
Using Business Source Complete
1. Begin by Selecting Articles from the Library’s Homepage
2.Select Business & Computers
3. Select Business Source Complete
4. Select More - -Company Profiles
5. Type in the name of the company you are researching and click Browse:
6. When you see your company on the list of results, select the link for the "Datamonitor Report":
7. The Datamonitor Report opens as a PDF file. On the left hand side of the page will be the Table of Contents. Select the "SWOT Analysis"
from this list to see it:
. 8.The SWOT Analysis will load on the next screen:
Not every company will have a SWOT Analysis in the Datamonitor Report. In this case, you can get a general idea of what a SWOT Analysis may look like for your company by looking at the SWOT Analysis for its top competitors. Select the "Top Competitors" link
in the Table of Contents: