NOW YOU KNOW | BRANDWATCH.COM #NYKCON

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AudiencesGet to know your target Audience

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katel@brandwatch.com

Katarzyna LewszaSocial Media Data Analyst, Brandwatch

Frances CraggProject Manager, Brandwatch

frances@brandwatch.com

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● Audiences Product

● Find your audience (task)

● What’s next

Agenda:

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Audiences

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Define your AudienceLive database of over 200m active Twitter users in seconds. Unlimited

searches.

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Search Categories within Audiences

Twitter Bio Content

Tweet content

Followers of any Twitter

account

Account Type

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Search Categories within Audiences

Gender

Interest

Profession

Location

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Search Categories within Audiences

Tags

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Add Exclusion

Further refine your search

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Find Your

Audience

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Go to: early-access.brandwatch-audiences.com/login

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1. Find parents from the UK, interested in

travelling

2. Find practicing nurses from Ireland

(no students, no ex nurses, etc.)

3. Find gamers who talk about EA Sports but

don’t follow @EASPORTS or @EA

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What’s next

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Take your Audience to Brandwatch Analytics

1. Create an Author List

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2. Create an Author Query

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Any Questions?

● Come and talk to us

● Visit Analyst and Training Pod

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Thank you!

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Now You Know