HANG TRAN

How do you find quality bloggers on a particular

topic?

Personal BlogsPersonal Blogs Corporate BlogsCorporate Blogs

Diaries of one’s lifeParticular periodRequire more

researchGood for reaching

particular demographic

Written by and associated with company

Company and industry news

Ex. GoogleShould avoid

Blogosphere

Topical Blogs

Journalistic in natureUpdated more frequentlyEx. Amateur Gourmet, Autoblog and the

Unofficial Apply blogEasy to findTightly focussedMore accustomed to being contacted by

marketers

Tools to Locate Blogs

Metrics

Name of the blogBlogger’s nameBlog URLContact detailsTopics the blog coversRegional range of blogPitch Policy describing

how the blogger likes to be approached

Notes

Google PageRank“PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of search results.”

- Google

(www.PRChecker.info)

Google Trends

Technorati

http://technorati.com

Search engine that focuses on blogs

112.8 million + blogs

Searches blog content for keywords and phrases

Ranking of blog

Alexa

Owned by Amazon.com

Provides information about web traffic to websites

Can only monitor user behaviour of those who installed Alexa Toolbar in their browser

Sample group too small to be useful

Only appeals to particular demographic

RSS Subscribers

Audience who agree to receive blog posts, podcasts, videos etc.

Most loyal in community

FeedBurner to measure number of RSS subscribers they have

Track subscribers behaviour

“Chicklet”

Subjective Indications

THANKS FOR LISTENING!