Date post: | 20-Jan-2017 |
Category: |
Marketing |
Upload: | jess-stewart |
View: | 182 times |
Download: | 1 times |
HOW TO
findyourbrand's
contentniche
One persona for each audience segmentUse demographics & psychographics
01Know your audienceCREATE MARKETING PERSONAS
Brand story, mission, valuesBrand personality, voice, visual identityExperiences & emotions your brand appeals to
02Know your brandCREATE A BRAND BIBLE
Choose target key performance indicators (KPIs)Set up a system to collect data & measureperformance (use analytics software)
03Define your goalsFOCUS ON YOUR BOTTOM LINE
Mind map content ideas for each personaThese should be about your audience's interests &related to your brand, but not about your brand
04Brainstorm ideasTHINK LIKE A PUBLISHER
Know your brand's voiceKnow your audienceIf relevant, include a call to action
05Find your angleIDENTIFY THE STORY'S CENTRAL IDEA
Consider your audience's media preferencesChoose formats for supplementary contentTranslate the story into real-world experiences
06Choose a formatDECIDE HOW TO TELL THE STORY
Find out how your audience has changedAnalyse your performance dataMake changes
07ReviewLET YOUR NICHE EVOLVE
Find out more:READ THE BLOG POST
by Jess Stewart