Date post: | 08-Aug-2015 |
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Marketing |
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• Xtraordinary Integrated Fundraising
• www.xifr.co.uk
• Stephen Butler | 07866 695476
• Lynn van Keulen | 07836 333577
• Next Generation of UK Giving research sponsored by Xtraordinary showed that all donors of all ages give through multiple channels.
• It is no good using multi-channels on their own. If they are not integrated and working together, it is a waste of resources and opportunity. When you work channels together the income is 3x more effective than using a channel on its own.
• We are specialists in direct mail and run the UK’s only donor health check performance analysis which benchmarks your donor performance by lifecycle stage. Looks at donor retention by % for cash and committed giving including lapsed.
We are experts in digital fundraising. This includes:
• e-mail marketing, design, copy, creative, strategy;
• peer-to-peer event fundraising strategy, management and execution;
• digital fundraising audit;
• Integrated strategic planning;
• Digital marketing and creative;
• Luminate online certified
We work with telephone fundraising agencies to do pre-call, post-callfor appeals. This significantly improves donor retention andprovides an uplift in response to campaigns.
This works with all channels including email and mail.
New donor acquisition specialists– mail integrated with online toproduce multi-channel donors.Our Combat Stress pack beatthe control by a factor of 3x.
Integrated landing page,donate page.
Our self-scored legacy survey identifies legacy pledgers and prospectsfrom within your database using
• Online• Mail• Phone
The results are fascinating because older demographics are comfortableusing digital media and younger donors are responding to a legacy offer. Our programme includes cultivation and stewardship strategy
This is the new approach to finding legacy prospects.
We create peer-to-peer eventsfor charities and then helpthem raise a lot of money byexploiting the channels.
We use phone follow-up andaffirmation, email, and mailto encourage and motivatesupporters and generatemore income.