Hotelier, Get More

Direct Bookings

Dominik SuterDirector Customer Success

FACTS

for every booking

OTAs Charge

15-22%commission

The Typical Booking Journey

OTAsYour

Website

Hotel in NYC

52%

Price is the main factor in selecting a hotel

Online Shoppers for a Hotel85%

ADMIT85%

15%

Sales

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

Why do Shoppers Buy From OTAs and Not From

Hotels’ Websites?

Why do Shoppers Buy From OTAs and Not From Hotel’s Website?

It’s all about the STORY or Bluff…

• OTAs claim to have the most variety, with 100’s thousands properties in inventory

• OTAs claim to have the Best Deals and Discounts, going as far as offering a Best Price Guarantee

Comparison Table

Direct Channel Description Line

Promotion Line

Promotion Price

Why pay high commission fees to OTAs when you can get more direct bookings?

www.bookingdirection.comThank youDominik Suter | Director Customer Success

www.BookingDirection.com

www.bookingdirection.com@DominikSuter

Dominik.Suter@BookingDirection.comwww.BookingDirection.com

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