How to Get a Mac at Work: The Business Value of Parallels Desktop 4.0 for Mac Rawee Kambhiranond,...

How to Get a Mac at Work:The Business Value of Parallels Desktop 4.0 for MacRawee Kambhiranond, Product Marketing

David Spackman, Sales Engineer

Parallels – Optimized ComputingTM

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State of the Mac Market

• 8.84% overall Mac sales growth year-over-year

• Approx. 2.5 million Macs sold in Q1 2009 (Oct.-Dec.)

• Mac sales growing 9x faster than PC market

• Macs run in approx. 80% of businesses


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You may have seen one of these …

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Unfortunately, you can’t use any these …

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Who needs Mac virtualization?

Business UsersBusiness Users

Help me get access to all the software I need,

when I need it.

IT DeptsIT Depts

Help me reduce IT cost while supporting a diverse

range of environments

DevelopersDevelopers

Help me increase develop on multi-

platform environments from a single machine


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Parallels Desktop for Mac Overview

• First introduced in 2006

• #1 Mac system utility

• Desktop Virtualization Leader

• 1.5 million users in 125+ countries

• 30+ awards won

• Co-founder of Enterprise Desktop Alliance

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Hypervisor Virtualization Architecture

Run Windows on your Mac the easy way – right alongside Mac OS X. Virtualize Windows, Linux and more on any Intel-Mac without rebooting.

Virtual Machines

• Completely isolated OSs

• Capable of running most OSs

• Virtual set of hardware resources

Parallels Hypervisor

• Bare metal architecture

• Manage virtual machines

• Manage and controls access to hardware

Physical Hardware• Physical Machine• Attached Devices


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The Parallels Desktop for Mac Solution

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HardwareReady

Use any Windows or Mac OS X device Easily connect any Windows-only device to a Mac Use your devices any way you choose

Use any Windows or Mac OS X app on a Mac Use the amazing creative tools built-in every Mac Run all your Windows-only business apps on a Mac

Quick to get up and running Quickly install Windows in a few clicks, or migrate an existing PC Leverage your existing Windows software investment

Use Windows and Mac OS X side-by-side on a Mac – without rebooting!


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Benefits of Virtualization

Maximize your Mac hardware investment

Minimize hardware costs through consolidation

Increase support for cross-platform environments

Speed-up software development & Q/A processes

Improve IT efficiency through testing and evaluation

• Push the limits of system resources to optimize Mac IT investment

• Run legacy software (or less dedicated software apps) on a single-computer

• Access multi-platform environments while standardizing on Apple hardware

• Developer-ready solution to increase the product development lifecycle.

• Test updates or evaluate new software before widespread deployment

Create multi-use training environments on a single-computer• Trainer or support roles can create dedicated environments


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Parallels Desktop: Proven InnovationParallels Desktop 3.0 for Mac:

• 1st to support 3D graphics on a Mac in a virtual environment

• 1st to provide a file-association for software sharing between Windows and Mac (SmartSelect™)

• 1st to provide mirrored user-profiles between Windows and Mac

• 1st Mac virtualization solution to reach 1,000,000 users

Parallels Desktop 2.x for Mac

• 1st in the market to run Windows and Mac OS X side-by-side on a Mac without rebooting!

• 1st to provide support for Intel VT-x virtualization technology

• 1st provide an integrated view mode between Windows & Mac (Coherence®)

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Strong Technology Partnerships


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Product Overview


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Parallels Desktop 4.0 for Mac – Overview

The complete suite of essentials to run Windows on a Mac, the easy, fast and powerful way.

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Parallels Desktop 4.0 for Mac – Key Pillars

EasyGet Easy access to all your applications and data while enjoying the complete Mac experience.

FastExperience the Fastest speed for all applications with the latest performance acceleration technologies

PowerfulRun Windows smoothly on your Mac with the Complete Suite of Most Powerful essentials for Internet security, data protection and disk management (Save Big - Includes additional $175 premium value in bonus software)

The Easy, Fast and Powerful way to run Windows on a Mac.


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Parallels Desktop 4.0 for Mac – Key Features

FastIt adjusts to how you use your Windows or Mac *Automatically optimize performance for Windows or Mac

applications based on demand with Parallels’ Adaptive Hypervisor

Fast for any way you choose to use it *Maximize speed and performance on any Mac with Parallels’

FastLane Architecture and support for up to 8 way SMP, 8GB RAM, & 64-bit computing for each VM

Accelerate your games or graphics applicationsBlazing fast video and 3D graphics with support for DirectX 9.0,

DirectX Pixel Shader 2.0, and OpenGL 2.0

EasyRun Windows Mac-like

Integrate your Windows Programs and Mac Applications and use side by side like native Mac Applications with Coherence

technologies

Data at Your Fingertips *Get instant and automatic access to your data from any OS with

SmartX technologies

Getting Started is EasyUse your Mac like multiple computers and start using your existing Windows and Linux machines on your Mac effortlessly with built-in

installation and migration tools

Most Powerful(Save Big - Includes additional $175 premium value in bonus software!)

Bonus software! Complete Protection Suite *Safeguard your computer with the best internet and data protection suites available

Get more usage time with your MacExtend battery life by reducing power consumption with Parallels’ PowerSaver feature

Bonus software! Get efficient use of disk space for WindowsA smaller footprint for Windows allows you to maximize space for your digital life – in a VM or

Boot Camp with Disk Management capabilities

Other Highlights

iPhone Control, Speech Recognition, Clips, & more…./*Denotes top 5

features


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‘Easy-to-Use’ Benefits

Migrate a PC or third-party VMs to a Mac

Seamlessly toggle between Windows & Mac environments

Instantly access the peripheral & storage devices you need

Save valuable set-up time with automatic updates & installation

Save valuable boot-up time with auto-start functionality

• Parallels Transporter migrates physical machines or VMs (VMware, MS, VirtualBox)

• Coherence provides enhanced Win-Mac OS integration for greater ease-of-use

• ‘Plug-and-play’ functionality from SmartMount and Smart Connect

• Enhanced Express Windows Installation experience

• Smart Auto Start gets you to the data you need quickly

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Easy: Run Windows Mac-likeIntegrate your Windows Programs and Mac Applications and use side-

by-side like native Mac Applications with Coherence technologies

• Start Menu & Windows program integration to Dock• Windows Taskbar Notification icons on Mac Menu Bar• True Drag & Drop, Copy & Paste

Parallels Coherence is a combination of Windows-Mac OS integration technologies that make running Windows more Mac-like.


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Easy: Data at Your FingertipsGet instant access to your data from any OS with SmartX technologies

• SmartSelect – associate files with default applications to launch• Smart Connect – remembers USB device connection preferences• SmartMount – automatically mount removable media for access• Smart Auto Start – define specific VMs to auto-boot at startup

SmartX technologies get users to their data easily and quickly by working behind-the-scenes. Smart Connect and SmartMount shown above.


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Easy: Getting Started Is EasyUse your Mac like multiple computers and start using your existing Windows and Linux machines on your Mac effortlessly with built-in

installation and migration tools

• Express Windows Installation – Install Windows in 3 steps• Parallels Transporter – P2V (PC , Boot Camp), V2V (VMware, MS)• Boot Camp – run Boot Camp Windows in a VM

The Express Installation wizard enable fast setup of Windows VM


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‘Fast’ Benefits

Increase your Macs utilization & virtualize a wider-range of

demanding, resource-intensive applications

Run more virtual machine instances than anything else

Use a wider range of games and scientific 2D & 3D design software

High resolution for Windows applications in full screen

• Take advantage of expanded Mac hardware support for 8-way, 8 GB RAM & 64-bit

• Improved engine with adaptive hypervisor and memory-overcommit

• Support for OpenGL 2.0 and DirectX 9.0 with Pixel Shader Model 2.0

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• Up to 256MB video RAM in a VM for the highest resolution


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Fast: It adjusts to how you use Win/MacAutomatically optimize performance for Windows or Mac applications

based on demand with Parallels’ Adaptive Hypervisor

• Turbo virtualization engine – up to 50% faster (latest Intel VT-x2)• Adaptive hypervisor • Memory over-commit management

Parallels Desktop 4.0 for Mac enables users to assign priority for allocation of Mac

hardware resources to Windows programs or Mac applications. This Adaptive

Hypervisor is the virtual machine (VM) manager that systematically manages the

allocation of system resources to the software programs in focus


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Fast: Fast for any way you choose to use it

Maximize speed and performance with Parallels’ FastLane Architecture

• 8-way true multi-scale SMP, 8 GB virtual RAM• 64-/32-bit computing• Parallels HyperBus technology – fast I/O throughput for high-speed

Parallels Desktop 4.0 for Mac’s FastLane Architecture maximizes speed and

performance by allowing users to fully leverage the latest and greatest Mac hardware out there to run multiple

computers with different OSs. Users can take full advantage of up to 8-way true SMP CPUs (shown here a Mac with 4 logical CPUs) and 8 GB RAM per VM.


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Fast: Accelerate your games & graphicsBlazing fast 3D and video graphics support.

• DirectX 9.0, DirectX Pixel Shader 2.0 & OpenGL 2.0 – blazing fast • 256 MB video RAM – snappy visual output • QuickClick and SmoothShow GUI technologies – fast & smooth response

Users can play games or use 3D/2D graphics applications with support for DirectX 9.0, DirectX Pixel Shader 2.0

and OpenGL 2.0, shown here with up to 256 MB video RAM per VM for

snappy visual output.


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‘Powerful’ Benefits

$175 premium value from bundled data protection & security solutions

Protect your data and system

Get more computing time on a Mac

Manage Windows disk space based on your needs

End-to-end Internet & file protection

• Acronis True Image, Acronis Disk Director, Parallels Internet Security

• Multiple snapshots & Acronis back-up & recovery and disk management solutions

• Extended battery life or optimize performance based on computing needs

• Parallels Tools and Acronis Disk Director Suite

• 12-month subscription to Parallels Internet Security – powered by Kaspersky

Protect your data and minimize Windows system corruption

• ACPI support for graceful shutdown of Windows and VMs

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Powerful: Complete Protection SuiteSafeguard your computer with the best internet & data protection suites

• Parallels Internet Security powered by Kaspersky• Acronis True Image Home – backup, restore & protect data & system• SmartGuard – automatic protection with scheduled screenshots

Parallels Internet Security powered by Kaspersky ($74.99

Bonus Value) provides comprehensive “no worries”

protection for Windows virtual machines with a free 12-month

subscription. This protection suite includes file anti-virus, mail anti-

virus, web anti-virus, firewall, privacy control, anti-spam,

parental control, scanner, and more.


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Powerful: Get more Mac usage timeExtend battery life by reducing power consumption with Parallels’

PowerSave feature

• PowerSave energy saving mode – up to 20% longer battery life• Battery status in guest OS – better power management in VMs• Full-hardware ACPI support – graceful shutdown of VMs

Power settings to optimize power consumption enables Parallels Desktop users to get more from their Macs.


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Powerful: Efficient use of disk space for WinA smaller footprint for Windows allows you to maximize space for your digital life – in a VM or Boot Camp with Disk Management capabilities

• Acronis Disk Director Suite – optimize Win disk space for better performance• Parallels Compressor – reduce VM size by up to 2 times• Parallels Image Tool – automatic resize of partitions with VHD capacity changes

Parallels Image Tool automatically resizes the

capacity of virtual hard disks to optimize the performance

of the VM.

Professional Class – Developer & IT ReadyMac OS X Leopard Server, experimental Snow Leopard Server, and Windows Server 2003/2008 & Windows 7 support – expand development and testing possibilities without adding new hardware

VM Directory – provides a listing of all existing VMs

CLI and scripting support - for remote management and automation of administrative tasks

SDK and API - extend manageability and expand third-party support

iPhone application - remote control VMs in PDfM and PSfM

PXE boot – boot guest OS from the network

16 networks adapters per VM – up to 16 network adapters to improved network capabilities increase data transmission speed in VMs

VM Templates - enable fast provisioning with repeatable deployment of multiple VMs

Parallels Desktop 4.0 – It’s Enterprise-Ready

Businesses can find a comprehensive suite of products for the Mac desktop that are offered by the Enterprise Desktop Alliance (www.EnterpriseDesktopAlliance.com)

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Features Demo

David Spackman, Sales Engineer


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Pricing & Maintenance


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Pricing & SKUsPricing

• Net new license: US $79.99 MSRP

• Maintenance (support + free upgrade): 20% of net new license

• Academic & Volume License pricing available

SKU

• Single-SKU, feature-complete Mac desktop virtualization solution

Need to do more? Parallels Server for Mac

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• Helps you protect your Parallels investment– Free upgrade rights to newer versions of software when

they become available

– Product training resources

– Priority technical support plan

– Optional on-site support

– Notification of product fixes

Info: www.parallels.com/products/dwmaintenance

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Maintenance Program

http://www.parallels.com/products/dwmaintenance


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Parallels Desktop 4.0 for Mac• Developed based on customer feedback and priorities

• Focused on delivering a seamless user experience for Mac users:• Easy, Fast & Powerful

• $175 in premium bonus software essentials for running Windows on a Mac• Security (Parallels Internet Security)

• Backup (Acronis True Image Home 10)

• Disk management (Acronis Disk Director 11)

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• See it in Action! – Visit the Hands-on-Labs in the Exhibition Hall to see the product in action – first-hand – and the opportunity totalk to lead product and sales engineers!

• Try it out! – The latest build is included on the ParallelsDesktop Trial CD inside your attendee bag. Evaluate it for 2-months with a full-feature trial edition!

• Learn More! – Stay up-to-date on the latest product news and technical resources at www.parallels.com/desktop

• Buy It! – Talk to Tekserve (Booth #29) for all things Mac in the Exhibition Hall! If you are a partner, please talk to Maria Carl or Kyle Anderson with Parallels

What next?

Save $20 on Parallels Desktop 4.0 for Mac!

For a limited-time Parallels Summit show special, purchase the

latest version of Parallels’ award-winning desktop virtualization

solution for the Mac for only $59.99.

http://www.parallels.com/desktop


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Appendix


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Developer & IT Benefits

Create powerful mixed VM environments for development & testing

Increase VM availability

More flexible networking options than previous versions

Develop & test iPhone & Mac apps with enterprise OS support

Maintain platform & hardware standardization on a Mac

• Expanded Mac support per VM for 8-way, 8GB RAM, 64-bit computing

• Utilize the Modality View mode with Mac OS X support for Expose & Spaces

• PXE boot option with up to 16 NICs in a VM

• Support for Leopard Server, Snow Leopard, and Windows Server 2008/2003 in a VM

• Support mixed environments and diverse employees while keeping support costs down

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Parallels Desktop 4.0

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Enterprise-Ready: Developer & IT Support

Users can effectively save money by using their single Mac hardware as many computers with various supported OSs running in virtual machines (VMs). Parallels Desktop for Mac supports 45+ different version of 32-bit and 64-bit OSs including Mac OS X Leopard Server and Windows Server

2008 as shown.

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