Gaining competitive advantage through

Big Data assets and investments

A pragmatic approach on how to get started

to extract business value from Big Data footprint

netStar Partners Capital & Business Breakthroughs

October, 2013 Slideshare 2 of 2

Content

2

Introduction

Do or die board questions about Big Data management

What is Big Data? The 4 V´s

When & where is its value?

The data

The processes

Big Data opportunities

Some examples

3 Potential approaches- Proposed approach

Why netStar Partners?

Confidential 3

3 Potential approaches

Big Data

management

Develop a Big Data strategy that capitalizes on the company´s most important

data assets and defines key relevant new target assets and data management

objectives

Deploy more innovative advanced analytical approaches to

address the highest priority challenges & processes impacted

by Big Data

Enhance existing business models levering

on Big Data to improve & create new

revenue streams or performance

efficiency

1

2

3

Confidential 4

3 Potential approaches (revisited)

Big Data

management

Big Data management

Develop a Big Data strategy that capitalizes on

the company´s most important data assets and

defines key relevant new target assets and data

management objectives

Deploy more innovative advanced analytical approaches to address the highest

priority challenges & processes impacted by Big Data

Enhance existing business models levering on Big Data to improve & create new

revenue streams or performance efficiency

1

2

3

BUT…….

Do we know with what initiative to start with? How to prioritize them?

Proposed approach Implementing a pragmatic approach to extract business value

from Big Data investments

5

Tim

e t

o m

ark

et

of

new

BD

in

itia

tives

ROI

- +

weeks

min Consolidate

Imagine

Prioritize

Act

Start where you are

PHASE 2 PHASE 1

Proposed approach Implementing a pragmatic approach to extract business value

from Big Data investments

Structured screening of Bid

Data opportunities and threats

Prioritize Big Data roadmap (Concept

development, feasibility analysis

and business prioritization)

Extracting value from Big Data

initiative 1

Extracting value from Big Data

initiative 2

Extracting value from Big Data

initiative x

PHASE 3

Define Big Data impact on strategy and Data management principles and governance

6

Imagine Prioritize Act

Consolidate

Proposed approach PHASE 1.- Structured screening of Bid Data opportunities and threats

PHASE 2 PHASE 1

Initiative 1

Initiative 2

Initiative x

PHASE 3

7

Screening &

Resources

meeting

Structured

brain

storming

First

screening

Imagine

• Company´s Data Map

• Current potential

projects

• Futuristic potential

projects/Pilots. Data

needs

Develop the

company´s

relevant

current and

future data

footprint

Criteria

development

Background

setting

Timing dependent on industry and volume: breakthrough ideas vs or

new incremental opportunities

Proposed approach PHASE 2A.- Prioritize Big Data roadmap (Concept development, feasibility analysis and business prioritization)

PHASE 2 PHASE 1

Initiative 1

Initiative 2

Initiative x

PHASE 3

8

Business impact

Implementa-tion risks

Business potential

Prioritize

• Strategic

• Operational

• Opportunistic

• Difficult

• Uncertain

• Easy

Data acquisi-

tion challenge

Data storage

& shorting challenge

Analysis challenge

Action implementation

challenge

• High potential

• Medium

• Low potential

Proposed approach PHASE 2A.- Prioritize Big Data roadmap (Concept development, feasibility analysis and business prioritization)

PHASE 2 PHASE 1

Initiative 1

Initiative 2

Initiative x

PHASE 3

9

Strategic

prioritization

and resource

allocation

Prioritize

Proposed approach PHASE 2B.- Extracting value from Big Data initiative XXXX

PHASE 2 PHASE 1

Initiative 1

Initiative 2

Initiative x

PHASE 3

10

Data acquisition

plans

• Extract

• Transfer

• Integrate

Data storage & shorting

plans

• Solutions

• Search engines

• Archiving solutions

• Garbage mng.

• Processing cap

Analysis plans

• Tools

• Talent

• Interpretation

Action implementati

on plans

• Users

• Scorecards

• Implementation media

Act

Note: Implementing Big Data Initiatives would require a different contract set up depending on project management requirements, infrastructure needs,

data needs and analysis requirements.

Imagine

Prioritize

Act

Consolidate

Tim

e t

o m

ark

et

of

new

BD

init

iati

ves

ROI

- +

weeks

min

Proposed approach PHASE 3.- Define Big Data impact on strategy and Data management principles and governance

11

Consolidate

•Vision; competitors; potential; opportunities & threats; regulation; leadership;…

Big Data Business impact (Current & future)

•Team (Talent & dimension); Data management; data needs; project priorities; …

Big Data Road map

•Sales & Marketing performance; Customer experience; operational agility

Big Data Pilot

•Hw, Sw, … Structure

Big Data Engineering

•Data storage technologies, processing technologies, statistical programs, ….

Big Data Applications

•Governance; scorecards; integration; …

Big Data Automation

PHASE 2 PHASE 1

Initiative 1

Initiative 2

Initiative x

PHASE 3

Content

12

Introduction

Do or die board questions about Big Data management

What is Big Data? The 4 V´s

When & where is its value?

The data

The processes

Big Data opportunities

Some examples

3 Potential approaches- Proposed approach

Why netStar Partners?

Why netStar Partners?

13

Experience Right balance of business (Sales/mrkg)

and Analytical expertise

Speed Structure and sustainable results in one

quarter. Next projects in weeks

Proximity On premise , close to customer

Proven Business consulting and Big Data

business cases

Methodology Pragmatic approach results oriented

Involvement needs vary through the project, so netStar has a Data

Scientific partners to get synergies and maximize customer value and

balance expertise in business consulting and deep analytical knowledge

Why netStar Partners?

Different implication based on project phase

Data Scientific

Partner

PHASE 1.- Structured screening of Bid Data opportunities and threats 80% 20%

PHASE 2.- Prioritize Big Data roadmap (Concept development, feasibility analysis and business prioritization)

60% 40%

PHASE 2B.- Extracting value from Big Data initiative XXXX (1) 10% 90%

PHASE 3-.Define Big Data impact on strategy and Data management principles and governance

70% 30%

14

Estimative dedication %

by each partner

Note (1): Implementing Big Data Initiatives would require a different contract set up depending on project management requirements, infrastructure

needs, data needs and analysis requirements.

Presenting netStar Partners

Why netStar Partners?

15

netStar Partners is a hands-on Strategy Consulting Boutique.

The value proposition focuses on helping clients build strong business drivers such as growth programs

through innovation, internationalization programs, and business development plans, founded on

strong sales and marketing performance capabilities.

We believe that sales & marketing performance and innovation drive business value.

Big Data

16

57% of Business leaders agreed strongly that most of their

competitors are using Big Data to their Strategic Advantage (1)

53% of large companies undertook a Big Data initiate

during 2012 – 43% of them predicted ROI greater than 25%- (2)

What about you?

(1) CapGemini Study over 600 Business leaders 2013

(2) Tata Consultancy Services (TCS) in a Global Study including 1217 Large Companies

Thanks Jaime.nistal@netstarpartners.es

17

MANAGING DIRECTOR

Jaime Nistal jaime.nistal@netstarpartners.es Mobile: +34 629 25 61 62

netStar Partners Capital & Business Breakthroughs