BMC :تمرين

Epicenters of Business Model Innovation

2/5/15Business Model Generation (Osterwalder and Pigneur, 2010)

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Resource- driven Offer- driven

Customer- driven Finance- driven

Example: Amazon Web Services

Example: Cemex (Mexican cement company)

Example: 23andMe (personalized DNA testing)

Example: Xerox 914 (lease at $95 per month, 2000 free copies, 5 cents per copy

Useful resources:* Empathy map* Interviews: from Business Model Generation.* Design thinking , HCD , User centerd design .* UXD* Business models for each startup

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