How to Get The Job or How to Get The Job or Internship You Want Internship You Want

H. Dean Bunnell/NSLS AdvisorH. Dean Bunnell/NSLS Advisor

Taking The Curve 2 Manager Approach…

• What Is Your Goal?• Knowing The Terrain…• Scanning Your Environment• Crafting A Strategy• Implementing Your Strategy• Measuring And Evaluating Results• Vectoring As Required

The Industry…The New Employee Pool

You Are Here

Your Five Forces…

• Buyers– Employers

• Suppliers – To The “New Employment Pool”– Universities

• Substitutes– Experienced Employees - Other

Companies/Downsizing– People Getting Out Of The Military– Job Out-Sourcing

• New Entrants– eUniversities– Tech Schools

The Competitive Environment

Analyze It...

The Competitive Rivalry

Facts - The Job Market Today

• Since 9-11 And Given “All Of The Downsizing” There Are Well Over 3,000,000 More People In The Job Market

• …And They Have Experience

• Your Are Not The Only Person Graduating Soon

• Competition Is At An All Time High

What Displaced Employees Want To Do To You…

You…

The Displaced Employee

They Are After The Same Jobs You Are…

And They Have

Experience…

““YOU, Inc.”YOU, Inc.”You Have Looked At The Industry

Environment…

Now Take A Look At Yourself…

SWOT “You Inc.”

• Do A SWOT Of Yourself• What Are Your Strengths & Weaknesses?• What Is The Best Way To

– Maximize Your Strengths– Minimize Your Weaknesses

• How Do You Maximize The Opportunities You See?

• How Do You Minimize The Threats You Face?

Target Your Interests

• What Industries Or Business Areas?

• What Work Activities?

• What Kind Of Organization Do You Want To Go To Work For?– Large - Small– Non-Profit or For-Profit– Location– Domestic - Global– ???

Hit The Bulls-Eye… Get The Job You Want!

Don’t Be The Bulls-Eye…

“I Just Want A Job – Any Job…”

If You Don’t Have A Goal… You Will Definitely Achieve It…

Potential Employer’s Are Also Looking For You…

But Here Is What They See…

Can They See You…???

YO

U

You Must Be Seen…

How Do You Stand Out…?

Key Elements Of Your Strategy

Your Plan of Attack…• Write & Target Your resume - Have “Versions”

– By Industries– By Companies– By Job Type

• Research Your Target– Industry– Company/Organization– Position

• Differentiate Yourself…

• Show Your “Value-Adds”

Your Resume & Cover Letter

• “You” Must Target Your Industry, Business, Or Organization

• “You” Must Tell “Them”... Who “You” Are...

• “You” Must Tell “Them” What “You” Want To Do At Work

• “You” Must Tell “Them” How You Can Immediately Add Value To Their Company Or Organization…

Your Resume...

• Have A Well Written Objective Statement

• Have A “Value-Added Statement”

• The “4 Second Rule…”

• REALITY - You Must Catch “Their” Attention In The First 1/3 Of The Page

A Sidebar - The “4 Second” Rule

Your Resume

…How It Works...

Your ResumeYOUR CHANCE

TO CONNECT...1/3 of page

The

Reader’s

Eye Motion

You Have

4 Seconds

To Connect…

Reader Eye-Scan

Takes ~ 4 seconds

…Your Strategy- “The Hook”

Personal info, Objective,

Value Added Statement,

and Work Experience...

Your “Hook”

NOW THEY WILL READTHE REST OF YOUR RESUME...

Resume Structure...

• Personal Contact Info• Objective Statement With Value-Added

Statement• Work Experience• Related Skills• Education• Other Activities• Ref ‘s Available By Request

Hmmmmmmm…

The Objective Statement…

Seeking a challenging position in the _______ industry/business/organization in/involving...

• Work task you like to do/??? - Marketing(?)

• Work task you like to do/??? - Financial Analysis(?)

• Work task you like to do/??? - Customer Service(?)

Then Skip One Line And Add…

The Value Added Statement…

I can immediately add value to your, company, business, or organization by/because of my…

• Skill/experience/??? - Strong planning skills

• Skill/experience/??? – 3 years of retail management experience

• Skill/experience/??? - Was responsible for….

Work Experience…

• Any And All – Internships Included…• Differentiates “You…”• Shows You Are “House-Broken...”• Show You Know “How To Work…”• Pushes “You” Down Their Learning

Curve... • Use Active Voice And Action Words...• Hi-Light Other Relevant Skills –

Computer Related – Other Languages – etc etc…

Education

• Sell Yourself And Your Education...

• Show Or Hi-Light Relevance

–Emphasize Specific Course Work(?)...

• Tailor To Business, Company, Industry...

• Show Your The “Value-Adds…”

• Bullets Are Very Useful...

Other Relevant Activities

• Anything That Shows Your Value-Adds

• Anything That Shows/Demonstrates Your Ability To Manage Or Be Responsible

• Anything That Shows Initiative

• Anything That Shows Leadership

• Anything That Looks Like Work

• Build On Your Attributes

• Show Them Why They Need YOU...

References

• ….Available By Request…..

• Make Sure “They” Are Positive

• Let “Them” Know You Are Using Them

• Provide “Them” Info On The Company Or Organization You Are Interested In...No Surprises… Let Them Know Who Will Be Calling…And What The Opportunity Is Composed Of….

A Review - Resume Structure

• Personal Contact Information

• Objective With Value Added Statement

• Work Experience

• Related Skills• Education• Other Related Activities• References

For Perspective, What Does A “Generic Resume” Look Like…?

• No Objective – Sends the Message

– “I don’t know what I want to do…”

– or, “I just want a job - any job…”

– or, “I don’t know who I am…?”

– or, “maybe I am unsure of myself…”

– or, “maybe I am not sure I want a job…”

Generic Resume Continued...

• Shows No Focus…

• Lacks Confidence…?

• Demonstrates Little Motivation

• Passive In Style

• LOWERS YOUR CHANCE OF GETTING THE JOB!

Generic Resume Continued...

• No Value Added Statement – “Am I valuable…?”– “Who knows…?” – “Maybe…?”– “Do I Have A Self Image Problem????”

• LOWERS YOUR CHANCE OF GETTING A JOB!

Generic Resume Continued...

• Minimal Or No Work Experience – “You will have to teach me how to work…”

– “My work skills are questionable…”

– “I am not sure I know how to work…”

• LOWERS YOUR CHANCE OF GETTING A JOB!

• Thoughts On What To Do If You Do Not Have Any “Work Experience...”

Remember, A “Generic” Resume...

• Sends A Generic Message

• Shows No Focus, Motivation, Or Initiative…– Says You Are Average At Best In These Areas…

• Does Not Differentiate You In Any Way

• Does Not Show You As A Person Or Individual

• Guarantees Your Resume Will Go Into The “FILE PILE”… Never To Be Seen Again...

Your Cover Letter

• Focus On Your Target… Industry/Company/Organization

• State Your Objective• Stress Interest In The Offering Entity….• Bullet-tize Your “Work Area” Interests• Make Your Value-Added Statement• Bullet-tize Your Value-Adds

Implement & Execute Your Plan

• Interviewing

• Follow-Up Letter/Note

• Follow-Up Activities & The PITA Threshold

• Networking

• Stealth Jobs

Interviewing…?

On Interviewing…

• Do 6 Throw-Away’s Before You Get Serious

• Get The “Butterflies” Out & Learn To Relax...• Practice Practice Practice• Make Sure You Do Your Research &

Homework On The Company, Organization, And/Or Industry You Are Interested In

• Show Interest – Ask Questions• Body Language & Appearance

The Finer Points of Interviewing(You Fill In The Blanks...)

• If you look like a/an _____, people will treat you like a/an ______.

• If you act like a/an _____, people will treat you like a/an ______.

• If you talk like a/an _____, people will treat you like a/an ______.

Do’s & Don’ts

• Do Be Honest

• Don’t Lie Or Conceal

• Do Watch For TRICK QUESTIONS

• Don’t Be Passive

• Do Be Interested/Motivated/& Aggressive

• Don’t Wait For Them To Follow Up With You

• Do Follow-Up Follow-Up Follow-Up

Don’t Wait For Them To Follow Up With You…

Follow-Up Follow-Up Follow-Up

Following Up …

• Send Personally Handwritten “Thank You” Cards

• Express Interest...

• Call And Follow-Up…..etc etc etc etc

• Has The Job Been Filled Yet…?

• Do You Need Any More Info…?

Following Up …

• “I am really interested in…” - Stress Your Bullets...

• “I can immediately add value to your…” - Stress Your Bullets...

• Go To Just Below Their PITA Threshold…

A Sidebar - The PITA Factor...

• Pain In The A - -• Value Added Skill-Set• Everybody Has Both

Factors• The “Best Case” Is…• VAS>>PITA• Note The PITA Threshold

0

5

10

15

20

25

VAS PITA

PITA THRESHOLD

PITA Cont’d...

• The Worst Case….• VAS<<PITA• This Person Is A

PITA…• Bad Points Outweigh

Good Points...• Not A Desirable

Employee• Needs To Go….

0

24

6

8

1012

14

16

1820

VAS PITA

PITA THRESHOLD

How To Work A Job/Career Fair

Don’t Just “Paper The Universe And Wait…”• Research The Companies/Organizations

There… Do Your Homework• Target Your Interests….

• How To Induce An On-The-Spot Interview

• Get All The Contact Names You Can• Do Thank You Cards And Follow-Up etc etc

etc….• Ask For Referrals…

Keep Track Of Your Activity

• Keep A Job Search Log• Evaluate How You Did In

Interviews• Log Your Follow-Ups• Keep Following Up…• Network Whenever Possible….• Prospect for REFERALS

Going After Stealth Jobs

• Not All Jobs Are Posted• Contact A Company You Are Interested In

Even If They Are Not Posting Any Positions

• Often Jobs Are Created For The Right Person When They Come Along…(Like You?)

• Ask For A Referral – “…Do You Know Any Company That Might Be Looking For…..”

Measure/Track Your Strategy

• Is Your Strategy Working?

• Which Elements Are Working Well For You?

• Which Elements Are Not Working For You?

• Change Your Strategy As Necessary

• Keep Pushing

• Keep Following Up…..

Why Get The Job You Really Want…?

• 3 Out Of 4 People Do Not Like Their Job

• Of The “3” Population…– 80% Will Do Nothing To Change Their

Situation– Only 20% Will Do Something To Change

• Employees That Don’t Like Their Job…

The Job You Don’t Like…

In Summary….• Be Aggressive & Competitive

• Do not Give Up

• Keep Pushing To Get A Job You Are Really Interested In

• Remember, Every “No” Is One Step Closer To A “Yes…”

Some Useful Tools For You• Common Interview

Questions• Employer Questions• Comp Pack Eval• Evaluating Job

Offers• Interview

Preparation• Interview Evaluation• Interview Follow Up

• Job Search Log• Phone Call Log• Receipt Of Resume • Resume Action

Words• Resume Check List• Example Resume

With Objective And VAS

Support Doc’s Posted On The Web Site…