How to get thousands of web traffic hits from Social Media to your Website

Why would someone consider social media to divert traffic??

Some Important facts regarding Social Media

• There are approximately 1.7 billion users on Social media

• If Facebook alone was a country it would be the 3rd largest country with a population of 1.4 billion

• Approximately 500 billion minutes are spent on Facebook per month

• There are 560 million active users on Twitter. 5700 tweets happen every second

• 500 Million photos are uploaded and shared each day

• 300 Million users are professionally connected to each other on Linkedin

How to get maximum web traffic from Social Media to your Website

Analyze your Surroundings• Analyze the most popular one’s and your competitors in

your niche

• Target their fans and provide them with something better

• Share useful content with your users, Don’t be too noisy by sharing a lot, Sharing more than 5 posts a day will annoy your followings resulting in Dislikes

• Keep the level of engagement Live by sharing useful content that is further reshared and makes your fans curious to answer and comment on it

• Keep your posts attractive and eye catchy with appropriate pictures and good captions with your links on it to divert traffic

Share with Pictures• Remember Pinterest and Instagram alone have 200 million

plus active users

• Share photos from your blog posts to Pinterest and Instagram

• Add hashtags to your photos, will result in more reach out to users

• Engaging: Just like with all other social networks, engagement is very important on Instagram and Pinterest. The more you engage with other users by liking their photos, following them and leaving comments, the more they will engage with you in return; which, in turn, will lead to more followers and therefore more traffic.

• Share what your audience is curious for, maybe a new treatment or a new product

Linkedin

• If you are business oriented and need business and profession oriented traffic to your site than Linkedin is the best option.

• With 240 million active users • Make a welcoming and trust building business profile that tells about you

or your business• Make a complete professional profile of yours with a friendly and

professional headshot.• Include links to your site in your profiles• Build your connections• Be active, Make status updates a few times a week• Search for groups and assess which ones would be of your value, having

genuine engagement and reaching your niche• Engage in your network by becoming a top influencer.• Write engaging and interesting content to keep your readership

interested• Share blog post with individuals within the same niche• Follow Linkedin Influencers

Google +

•What's different about Google+ is that beyond the direct social visits as seen above, G+ offers marketers the opportunity to interact with visitors through many more touch points, including YouTube and directly in search results. This means that for visitors who engage with you through Google+, the potential traffic channels multiply.

How to Boost Your G+ profile for more traffic• Building your influence :Google+ isn't so much a social media platform

like Twitter and Facebook, but an identity platform that works with Google to connect across all our different devices and web services for e.g Google Authorship

• Headlines: The more users notice your G+ page the more they will engage

• G+ has an edge of formatting, you can format your posts by adding bold and Italic texts that makes the post more visible and user friendly

• Use your words and images, Give people additional context and eye catchy images as to why they should click and share.

• G+ has an edge of smarter sharing that is targeted• #Hashtag, Twitter and now facebook also has made us habitual of using

hashtags but Google+ uses them in entirely different ways to organize and recommend content. Google uses hashtags and semantic analysis to form relationships between topics.

• Use +1’s to like your posts and get your posts liked• Leverage Google + you can embed Google+ comments on your own

blog. What makes this so powerful is when visitors leave a comment, they are given the option of sharing your post to their own Google+ followers. This can greatly increase engagement among these users and their followers.

Provide users with Value

• call to actions: Know what results you want before you share something

• if you are going to upload a picture to Pinterest or Instagram you would first know that my image needs to invite clicks. Your objective is to upload an image that grabs attention and gets viewers to want to learn more, so they click on the image which leads them back to a landing page on my website.

• if You wanted to post a tweet on Twitter Your objective might be to provide value in front of thousands of people. So I might offer a suggestion or solution by replying to a tweet when someone has a question or is reaching out for ideas. By doing this I would be creating trust by offering value not only to the person I replied to but all of his followers too.

You don’t need to be everywhere.

• be where your audience is.

• don’t try to be everywhere / go where your audience is

• Be regular!

• listen / engage

• Share from one to three posts a day

• better to do less nothing

Understand and then produce your content• Each social media platform has a different tune or its own

unique fundamental best practices.

• For example, you would not post the identical piece of content to LinkedIn that you would on FaceBook. LinkedIn has a more professional atmosphere and FaceBook is a platform where you can get away with publishing less than professional-like content.

• Similarly If your business had a YouTube Channel…. you’d probably tend to produce a video according to your business Niche, provide a catchy caption with your link on it.

For Healthfirms informative videos with better visuals work, with a video cover clearly indicating the treatment with the link to your website

Keep Your Social sharing Content Simple•Think of it rather as micro-content – tiny,

unique nuggets of information, humor, commentary, or inspiration that you can re-imagine every day, even every hour.

•make it visually appealing.•make it relate-able.•make it memorable•share-able• It should be viral /have a broader reach

Thank You

Questions please