Email for Customer Acquisition -

Tips to Expand

Email Lists & Profits

HOW TO GROW

EMAIL LISTS 5 Great Ways for Acquiring

New Email Subscribers

Email for Customer Acquisition -

Tips to Expand

Email Lists & Profits

For every $1 marketers spend on email, the average ROI is $40.

Source: Direct Marketing Association

WHY EMAIL MARKETING?

Email for Customer Acquisition -

Tips to Expand

Email Lists & Profits

• Do not email without regard to

account holder profile

• Do not send to

purchased/rented email lists

• Do not request sensitive

information via email

LETS TALK TRUST

Email for Customer Acquisition -

Tips to Expand

Email Lists & Profits

Direct customers respond online in real time using rich visual

content to quickly convey benefits of sign-up.

1 SEND DIRECT MAIL INVITE

Email for Customer Acquisition -

Tips to Expand

Email Lists & Profits

• Dynamically push new content

• Always include short URL and SMS call to action

• Less competition in the mail box

• Less expensive to append physical mailing addresses

DIRECT MAIL TIPS

Email for Customer Acquisition -

Tips to Expand

Email Lists & Profits

Your branded social space – e.g. Corporate blogs, Facebook,

Twitter, Google+ – are ideal spaces to introduce your email

program to your followers.

5 ACTIVATE NETWORK 2

Email for Customer Acquisition -

Tips to Expand

Email Lists & Profits

• Promote sign-ups via contests

• Show examples of email content

on your social sites

• Guest write for other blogs

and publications

• Republish email content on

your blog

• Host live chats and discussion

groups on Twitter and LinkedIn

– promote your newsletter after

virtual event is over

ACTIVATING NETWORK TIPS

Email for Customer Acquisition -

Tips to Expand

Email Lists & Profits

Build an email opt-in to all customer service conversations.

Your customer service team/brand ambassadors -

have an opportunity to surprise with unexpected

access to immediate benefits.

ENGAGE CUSTOMER SERVICE 3

Email for Customer Acquisition -

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Email Lists & Profits

• Collect email on “positive” calls only

• Use a conversational script

• Require double entry / read back to caller

CUSTOMER SERVICE TIPS

Email for Customer Acquisition -

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Email Lists & Profits

Visitors to your site are more receptive to sign-up as they have

some level of affinity towards your brand already – make it easy.

4 USE INTERUPTION MARKETING

SIGN-UP FORM

Email for Customer Acquisition -

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Email Lists & Profits

• Promote your opt-in form above-the-fold

• Include dedicated content page

• Include testimonials on your subscription page

• Search optimize your email program benefits page

• Collect additional data overtime

INTERUPTION MARKETING TIPS

Email for Customer Acquisition -

Tips to Expand

Email Lists & Profits

Build a holistic strategy - that plays out whenever and wherever

your customers and prospects interact with your brand.

5 TELL CONTINUOUS STORY

Email for Customer Acquisition -

Tips to Expand

Email Lists & Profits

• Deploy consistent value prop message across all interactions

• Test stronger benefits messaging and incentives regularly

• Measure economic value of list methods individually and together

STORYTELLING TIPS

Email for Customer Acquisition -

Tips to Expand

Email Lists & Profits

source: ExactTarget Twitter Contest, October 2013

Our marketing experts can help you:

• Build intelligent cross-channel direct marketing campaigns

• Engage customers with personalized interactions

• Merge mobile into your direct marketing mix

• Maintain a clean and active subscriber list

• Gain analytics and insights

CONNECT WITH US:

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@SR_Bizsolutions

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