AUDIENCE GROWTH WIRED SUSSEX 2016 Jon Hibbitt – Technical SEO Analyst Scott Colenutt – Product Manager
SEO FRAMEWORK
DISCOVERY STRATEGY
& PLANNING DELIVERY ANALYSIS & REVIEW
AUDIT & STRATEGY
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DISCOVERY
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CUSTOMER PROFILING
• Customer challenges • Customer pain points • Validate with your team
• No distrac7ons
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RESEARCH & ANALYSE
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KEYWORD RESEARCH TOOL
http://keywordtool.io/
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KEYWORD PLANNER TOOL
https://adwords.google.com/KeywordPlanner
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UBERSUGGEST Keyword suggestions based on
Google Suggest h8p://ubersuggest.org/
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ANSWER THE PUBLIC
h8p://answerthepublic.com/ @sitevisibility
ANSWER THE PUBLIC
h8p://answerthepublic.com/ @sitevisibility
KEYWORD INSIGHTS
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GOOGLE TRENDS
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GOOGLE TRENDS
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COMPETITOR ANALYSIS
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But, focus on YOUR customers.
UNDERSTAND USER INTENT
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TRAFFIC = BEST CONTENT MATCH FOR USER QUERY
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REPORTING & ANALYSIS
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ONSITE OFFSITE
OR Any time left…
ANY QUESTIONS? OR
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OR 01273 733 433
[email protected]
www.sitevisibility.com Website: