Social Media and Viral Marketing

Can Social Media Marketing help your

business or is it just a load of Twittering?”

byJune Dean

www.tef.me.uk

• June Dean - Marketing Consultant

Over 20 years in sales, marketing and working with technology. Successfully integrating technology in to businesses.

• Today’s workshop will explain about the different networking sites and how to incorporate them into your marketing strategy.

Agenda

• Introduction• What is Social Media and Viral Marketing?• What networking sites are there and how do

they work?• Can they help my business? – case studies• Getting started - important things to remember

Social Media

• Using the internet to connect with organisations and people – either to form alliances, friends, fans, voters, subscribers, listeners

• Originally sites set up for social networking – friends reunited, facebook, myspace but now businesses are learning that these can be harnessed to add to their marketing.

Facts ..

• People now communicate more regularly via social networks than they do by email.

• In 2008, 35 - 49 year olds represented the biggest growth segment for the social networking sector.

• Nielsen Research noted that, here in the UK, one in every six minutes online, was being spent in, or on, the social networking websites

• Social Media can increase brand awareness and build a community around your business

Viral Marketing

• Spread the word; Pass it on:-

So many sites ..

What Sites are best

• Linkedin:

– Business contacts and colleagues– Connect with others contacts and for membership fee

email people who do not know you – Join groups and get updates. Add discussions and

form new groups– Job Vacancies

Sites:

• Twitter:

– Have followers– Follow others– Micro blogging – links to your website / blog – Pictures – Audio boos– Real time

Sites:

• Ecademy

– Business contacts– Events– Clubs– Market place– Power networker– Black Star Member

Sites

• Youtube– Videos

• Facebook– More personal, friends, family, events, fans, holiday homes,

leisure– Pay per click ads

• Flikr– Photos and artwork

• Stumbleupon– Share and discover great websites

• Diggit– Share and discover content

But does it work?

• Barack Obama• Multi Channelled

Communication– 1,600 videos on

YouTube– 23,000 followers on

twitter– 3,500 friends on

facebook

But does it work?

3,587,619 views

But does it work?

Leaked Voucher – more publicity in one month than a

year

Not just for big business -

• Local beauty salon posted video of eyebrow threading on YouTube - 23,000 viewings – linked to website

• Posting good content and links on twitter increased website traffic for Design Agency by 8%

• Company complaining about design agency on twitter – picked up by another – agency now has a new client.

• Twitter shout for a gardener – card through the door – passed the details on – got the work

Where to start …

• Have a strategy – what do you want from it – choose your media

– Contact people in Basingstoke– Increased web traffic– Increased followers– Email subscribers – Votes, bookings, fans– Listeners

Where to start …

• Profile– Keywords to help people find you, your experience,

you skills, your business.– Get someone to write it for you

• Photo• Website / blog to link to – to tell people more • Start following / linking with others – see what

they are saying, your competitors, suppliers• Choose your message

– Expert in your field, sharing knowledge

Guidelines …

• Be consistent in image and branding – same throughout everything

• Be professional – keep friends and family separate:

Guidelines …

• Only share what is interesting, different, relevant – don’t be too “sell, sell, sell” – big turn off

• Ensure people can link back to more – include your facebook, twitter address on you contact information

• Choose which media works for you, understand it and stick with it

Monitor your results

• Monitor the results of your Twittering / blogging – it may be free but your time is valuable

• Have you achieved your original goal – reaching your target market ?

• Have you increased traffic to your website?

• Found new associates / suppliers?

• Had more subscribers? Votes? Bookings

Conclusion

If you consider social media marketing as part of your overall strategy with the same planning and execution as you would any campaign then you

should see it helping to generate a group of interested connections / followers that may

recommend you to others or ultimately become a valued client

Get some help

• Bad Twittering can be harmful• Social Media Advice• Social Media Marketing Workshop -

– Winchfield Lodge, Hook 12th October or 16th November

– 2 pm – 5.30 pm - £80 (with £25 extra for professional photo)

– Learn about the sites, which to use as an integrated part of your marketing strategy – then get some “hands-on” twittering / linkedin

– Places limited to ensure quality session

Thank You

Any Questions

www.tef.me.uk

Tel : 02081 446 222