Confidential© Equiteq 2016 equiteq.com
Growing equity, realizing value
How to handle an approach from a buyer - ‘Bid Defence’
Confidential© Equiteq 2016 equiteq.com
Agenda
2
Introductions Q&AWhat to do
Confidential© Equiteq 2016 equiteq.com
It is quite likely your sale will arise from an approach by a buyer….
Property ConsultingSold to
Advised on the sale2015
Brand/ Media ConsultingSold to
Advised on the sale preparation and sale
2015
Strategy ConsultingSold to
Advised on sale preparation and sale
2015
Financial Services ConsultingSold to
Advised on the salepreparation and sale
2015
Strategy/Leadership ConsultingSold to
Advised on the sale2016
Corporate IntelligenceSold to
Advised on the sale preparation and sale
2015 / 2016
IT Consulting, IBMSold to
Advised on the sale2016
Regulatory ComplianceSold to
Advised on the sale2016
SAP GRC ConsultingSold to
Advised on the sale preparation and sale
2015
Health Strategy ConsultingSold to
Advised on the sale2016
Engineering ConsultingSold to
Advised on the sale preparation and sale
2016
IT ServicesSold to
Advised on the sale2015
IT ConsultingSold to
Advised on the sale2016
Oil & Gas ConsultingSold to
Advised on the sale preparation and sale
2014 / 2016
IT Strategy and AnalyticsSold to
Advised on the sale2015
Online MarketingSold to
Advised on the sale2015
Operations ConsultingSold to
Advised on the sale 2016
Market Research ConsultingMerged with
Advised on the sale2016
67%33%
Full Process
Data covers Equiteq deals in Europe and US over past 18 months
Bid Defence
Confidential© Equiteq 2016 equiteq.com
…though it is no guarantee an approach will lead to a completed transaction
4
Typical ‘Target Waterfall’ for Regular M&A Buyer
30
0
10
5
Sign NDA
30,0
Make Offer Sign LOI Close DealInitialConversation
1,02,0
10,0
1,1
-67%
-90%
-45%
Confidential© Equiteq 2016 equiteq.com
How can I maximise the opportunity from an interested acquirer?
Confidential© Equiteq 2016 equiteq.com
1. Fully understand the realistic value of your business as a basis for evaluating any offer
6
Valuation Range with Synergy Probability of Sale Based on EGA Score
Best Alternative to This Negotiated Agreement (BATNA)
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2. Don’t disclose too much information too early you only have one chance to make good first impression
Management Accounts Business Presentation
Confidential© Equiteq 2016 equiteq.com
3. Ensure your initial data share presents the business in the best possible light
8
0
500
1,000
1,500
2,000
2,500
3,000£000s
Revenue/Margin Synergy
Potential EBITDA
Adjusted Cost Synergy
Reported
+238%
Confidential© Equiteq 2016 equiteq.com 9
4. As you share data, focus on the attributes you have that would be valuable to the acquirer
Confidential© Equiteq 2016 equiteq.com
5. Focus on what you are worth to the buyer, and quantify
10
Stand Alone EBITDA Synergy EBITDAStand Alone Revenue Synergy Revenue
£m
Prior Year - 3 Prior Year - 2 Prior Year - 1 Current Year Future Year +1 Future Year +2
Confidential© Equiteq 2016 equiteq.com
6. Consider making the initial price suggestion…’anchoring’ …but ensure it is based on fact
11
ZoneZ
ofO
PossibleP
AgreementA
Confidential© Equiteq 2016 equiteq.com
7. Understand deal structures that are possible…and only progress to exclusive Due Diligence with a LOI with commercials clearly detailed and relevant disclosure
presented
12
Cash and/or Shares
Earn out
Cash and Debt Adjustments
Vesting, Put/call options
Metric Target and start point
Included/excluded Seller control
Cross-charging Etc.
Employment Agreements
Non-Compete Clauses
Tax Liabilities (and Credits)
Current and Projected Performance
Etc.
Confidential© Equiteq 2016 equiteq.com
8. Don’t go on the process alone - you are likely to sell your business only once, so ensure you are well guided on the journey
13
Confidential© Equiteq 2016 equiteq.com
In Summary
14
Fully understand the realistic value of your business01
Don’t disclose too much information too early 02
Present the business in the best possible light03
Focus on the attributes that would be valuable to the acquirer04
Focus on what you are worth to the buyer05
Consider making the initial price suggestion06
Understand deal structures that are possible07
Don’t go on the process alone08
Confidential© Equiteq 2016 equiteq.com 15
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