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How To Grow Your Business by

Harnessing Social Media

Susu Wong

Tomo360December 11, 2013

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Agenda

• Social Media Statistics– What to consider for your digital audiences

– Trends in the marketing mix

• Why Go Social– Millennial Generation

• Social Media Strategy

• Social Media Marketing Tools– Facebook

– Twitter

– LinkedIn

– Social Media Management Tools

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Social Media is about People and Conversation, and Connecting with

customers and prospects

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Why you can’t ignore Social Marketing

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Why you can’t ignore Social Marketing

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Why go Social?

• Casual way in engaging and conversing with your customers

• Valuable feedback and sharing of information about your customers/company

• Cost efficient option

• Multiple ways for generating leads

• Increase your search engine ranking

• Very effective in reaching out to younger audiences

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Millennial Generation•Millennials (1981 - 1995) are the fastest global growing consumer group globally

•$1.6 trillion in consumer spending each year

•60% of the population is under the age of 30

•Experience seekers, collaborative consumers, digitally synchronized and highly entrepreneurial

•Multi-taskers and into their own personal branding

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Social Media Strategy

Marketing goals/

objectives

Targeted users

Social Media Tactics

Metrics

Thought leader?Listener?Communicator?

DemographicsAgeRace

FacebookGoogle+InstagramTwitterLinkedIn

Activity metricImpact ReachChatter about you

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FACEBOOK MARKETING

Social Media Tools #1

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Treat Your Facebook Cover Page as your Storefront

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Include Call-To-Action

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What to post?

• Engage

– Include posts, pictures, video, links, etc…

• Ask questions or feedback

• Tips and latest industry news

• Encourage local check-ins

• Ask for recommendations

• Create rewards

• Be responsive and conversational

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• Email your social media link

• Put your social media buttons on your webpage

• Ask your likers to "Suggest to Friends”

• Run promotions to get more likes

• Like other pages

• Run polls or contests

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Take a poll

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Social Games

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• The Do’s and Don’ts of creating Facebook Cover Page

http://blog.hubspot.com/marketing/facebook-cover-photos-best-practices-ht

• Facebook Timeline Cover: 40 (Really) Creative Examples

http://www.hongkiat.com/blog/creative-facebook-timeline-covers/

• https://www.facebook.com/advertising/how-it-works

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TWITTER

Social Media Tools #2

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Twitter

• Mini blogs with 140 characters or less

• Fastest growing demographics are in the 55-64 age group

• Write a short bio of 160 characters or less

• Link tweets to Facebook

• http://bit.ly/ or http://tinyurl.com/to shorten your links

• Set up your user’s avator

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Twitter Cover Page: Example 1

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Twitter Cover Page: Example 2

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Twitter’s Best Practices

• Use 1 to 2 hashtags

• Use @username

• Ask followers to retweet (RT)

• Engage new followers by thanking them directly (DM)

• Follow Fridays (#FF)

• Tweets on weekends and commuting hours

• Tweets with links are 86% more likely to be retweeted

http://blog.bufferapp.com/10-new-twitter--statistics-to-help-you-reach-your-followersstats-twitter

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Twitter’s tools

• SocialOomph: set up auto-follows so whenever someone follows you, you can follow them: www.SocialOomph.com

• Trendistic: Track the popularity of topics and keywords on Twitter with easy to read graph: www.trendistic.com

• Twitter’s picture: http://twitpic.com/

• Twitter’s Directory: http://tweepz.com/

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LINKEDIN

Social Media Tools #3

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What’s all the buzz about LinkedIn?

• Largest and oldest professional network

• Over 259 million registered users

• 3 million LinkedIn business page

• 2.1 million LinkedIn Groups

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LinkedIn profile

• Profile picture

• Make the most of your headline and title

• Summarize your experiences & specialties wisely

• Add your website and social media links

• Add connections

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LinkedIn’s Best Practices

• Post status, events and interesting updates

• Update your profile regularly

• Join and participate in groups

– Create your own group

• Create your company page

• LinkedIn with people you met face-to-face

• Use Card Munch to connect

• Connect with care

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Resources

• http://www.wikihow.com/Create-an-Account-on-LinkedIn

• http://www.ezanga.com/news/2011/10/20/3-ways-to-interact-on-linkedin/

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SOCIAL MEDIA MANAGEMENT TOOLS

Social Media Tools #4

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Tomo360 Creative Connections to your Customers

Susu Wong

www.tomo360.com

Facebook: www.facebook.com/tomo360

Twitter: www.twitter.com/tomo3603