How To Harness The Power of Social Media

© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Harnessing The Power of Social Media Presented by: Adam Dince

Head of Organic Search & Social Media Optimization

Deluxe Corp.

9/19/2013


Current: – Head of Organic Search (SEO) & Social Media

Optimization, Deluxe Corporation

– Director of Communications, PR & Social Media,

MnSearch

Prior: VP, Director of Search and Content

Strategy @ MRM – NYC

13+ years of experience in digital marketing /

advertising

Assisted writing the SEO section of Digital

Impact, the Two Secrets to Online Marketing

Success

@adamdince

www.adamdince.com

Blah, blah, blah


Publicly traded company

3-4 million small business

customers

5,000 banks and financial

institution partners

14 million lifetime

customers and 7-8 million

active customers in our

direct-to-consumer

segment

Check us out!

ww.deluxe.com

Meet Deluxe


Today, I’m going to share some tips

on how to harness the power of

social media


A few ground rules

Today, we’ll be discussing ways of identifying

the right people to connect with on social

networks

People who will be able to help you grow your

business, not just friends and followers who

make your numbers look good

Feel free to be dazzled and amazed

Disclaimer: We won’t be discussing the

following: – How frequently to communicate

– What to say in your messages

– What to do in the case of a negative noise

Let’s make this a discussion


LET’S GET DOWN TO BUSINESS


The basics – we’ve got to be present!


If we build it, will they really just come?

Source: themarketingbit.com


Maybe, but some of us don’t have all day. We have

money to make and empires to build!

Source: goodreads.com


We’ve got to get past the noise

Source: http://www.inetsolution.com/

Source: http://www.theantisocialmedia.com


People are tired of being interrupted by advertisements

THE FOLD

Ad

Ad

Ad

Ad

Ad


And we want to be left alone to communicate with our

friends

Source: http://www.inetsolution.com/


Yet social ad spend is on the rise!


Even when consumer behavior doesn’t justify it


WITH A DATA DRIVEN PERSONAL APPROACH TO OUR SOCIAL MARKETING

HOW DO WE HARNESS THE POWER OF SOCIAL MEDIA?


Meet Adam’s Gym

Adam’s Gym is a new gym in the Twin Cities area

The gym has decided to use social media as a tool

to build relationships and grow business

The three immediate goals of the social strategy are

to:

– Grow Twitter, Facebook & Google Plus networks with the

right audience

– Build effective local social relationships online and offline

– Increase brand awareness in the local area


START WITH TWITTER Source: www.geeksucks.com


We all know about Twitter Advanced Search, right?


Meet FollowerWonk.com


Enter a term and click “Do It”


Export to Excel

Export


Pretty, pretty data!


Organize the data

0

2

4

6

8

10

12

14

16

18

20

0

200

400

600

800

1,000

1,200

1,400

1,600

Social A

uth

ority

# o

f Tw

itte

r Fo

llow

ers

Top local Twitter accounts for "Personal Trainer"

Followers Social Authority


Analyze leaders’ to make sure they have the right

followers


More pretty, pretty data

Jackpot!

Jackpot!

Not too shabby


Now it’s time to make your connections

Source: www.favoritefamilyvacations.com


ON TO FACEBOOK Source: sexysocialmedia.com


Let’s identify candidates

Source: www.jasonjordans.com


This one’s a go!


Connect with active members on brand pages


Use Facebook Graph Search to dig deeper


Oh my goodness, look at all of this data!


LET’S NOT FORGET ABOUT GOOGLE PLUS


Lots of great interactive conversations going on

In the past 3 weeks, I‘ve had

200+ interactions with my

friends on Google +. How many

have you had on Facebook?


Don’t listen to the haters, Google Plus is the real deal!

Eh, Google Plus is

worthless, why bother?

Let me test this thing out and see what

it can do.

Over 3X new followers in

less than two week


First, let’s look at People – great for broad reach


Check out Communities


Get connected and network


Google Plus Search


Oh my goodness!


How is this much data possible?!


A QUICK LITTLE GMAIL TRICK


Connect on social networks with G-mail contacts

https://chrome.google.com/webstore/detail/rapportive/hihakjfhbmlmjdnnhegiciffjplmdhin

https://chrome.google.com/webstore/detail/rapportive/hihakjfhbmlmjdnnhegiciffjplmdhin


THANK YOU Q & A

Source: www.dalje.com

Date post:	18-Oct-2014
Category:	Business
View:	1,255 times
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How To Harness The Power of Social Media

Business