Date post: | 22-Apr-2015 |
Category: |
Design |
Upload: | school-of-visual-concepts |
View: | 1,530 times |
Download: | 3 times |
What is an idea,
anyway?
Leo Burnett 1891-1971
The secret of all effective originality in
advertising is not the creation of new and tricky
words and pictures, but one of putting familiar
words and pictures into new relationships.
1. Look at interesting work
Caution: Plagiarism may be dangerous to your career.
1. Look at interesting work
CA
Design Annuals
Archive
www.frederiksamuel.com/blog
2. Use the technique
2. Use the technique
Gather raw material
2. Use the technique
Gather raw material
Look for connections
2. Use the technique
Gather raw material
Look for connections
Sleep on it
2. Use the technique
Gather raw material
Look for connections
Sleep on it
Repeat as needed
2. Use the technique
Gather raw material
Look for connections
Sleep on it
Repeat as needed
Bring in the critics
3. The misery method
Give yourself a tangible goal
3. The misery method
Give yourself a tangible goal
Give yourself a reward if you hit it
Thank you, but I really don’t have time to come up with
great ideas.
Introducing: Brainstorming à la cubicle.
4. Quick association
Go somewhere, anywhere
4. Quick association
Go somewhere, anywhere
Make a list of words about the problem
4. Quick association
Go somewhere, anywhere
Make a list of words about the problem
Make a list of visuals about the problem
4. Quick association
Go somewhere, anywhere
Make a list of words about the problem
Make a list of visuals about the problem
See if there are any connections
Try to avoid self-editing.
In brainstorming, there are no bad
ideas.
Let’s try it.
Our creative brief
Blank should blank blank
because blank.
Soon-to-be brides should drink
Slim-Fast because
you’ll look stunning at your wedding.
We’re looking for:1. Main topics2. Visuals3. Expressions