Date post: | 14-Jan-2015 |
Category: |
Business |
Upload: | blogging4jobs |
View: | 164 times |
Download: | 3 times |
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Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR
cert credits free.
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Our Panelists
Jessica Miller-Merrell@blogging4jobs
Jonnah Manning@jonahmanning
Shannon Smedstad@shannonsmedstad
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Message From the Moderator
Jessica Miller-Merrell@blogging4jobs
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What is Facebook Recruiting?
• Employment Branding• Jobs Feed• Talent Network• PPC or Targeted Ads • Promoted Posts• Candidate Database• Conversation
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Facts About Facebook
• Nearly 937 million users• US users account for over 69% of
total followed by Brazil, India, Indonesia, & Mexico• 300 billion photos are uploaded
each day • 2.7 billion likes daily
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Time Spent on Social Media
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Facebook Around the Globe
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Facebook Recruiting by Country
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Shannon, @shannon
Shannon Smedstad@shannonsmedstad
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Extending Your Brand on Facebook
• Understand Your Brand• Build Your Brand Library• Use Facebook to Tell Your Story• Engage Your Community• Measure What You Can
»First a little background info …
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•What do employees say?•What does management say?•What is the public perception?• Are the employer & consumer brand the same?•How do you currently communicate your brand?•How can Facebook help extend your brand?•What resources are needed?•How will you measure your activities?
Your Employer Brand
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Building Your Brand Library
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Telling Your Story
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Engaging Your…
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Measuring & Reporting
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Jonah, @jonahmanning
Jonnah Manning@jonahmanning
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Understanding the FB Ethos
• Be ultra non-spammy on Facebook. The same candidate that would respond in kind on Linkedin or Twitter might not like you “cold calling” them on Facebook.
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Search Backwards
• Start with alumni or college degrees like “Computer Science” vs looking for current titles
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Best Paid Sourcing Tool
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Some Candidates Load Full Resumes Within Branchout Profiles
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Best Free Tool
• Still Google X-ray
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Questions?
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Learn more about . . .
• Shannon Smedstad www.linkedin.com/in/shannonsmedstad
• Jonah Manning www.linkedin.com/in/jonahmanning
• Jessica Miller-Merrell at www.blogging4jobs.com
Statistics sources http://b4j.co/fb-global ; http://b4j.co/chck-fb ; http://b4j.co/fb-daily
#hrsolutions
Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR
cert credits free.