How To Improve The Quality of Your Incoming Traffic

Thousand of Visitors To Your Site May Be Great, But Not Really

If they aren’t buying yourproducts/services, their visit isa waste.

You can start attracting theright traffic with a few simpletechniques.

Find Out Who You Should Be Targeting

Define your target market.

2 Main Places to look out for:1) Your current customer base.2) Your competition.

Create a List of The Top Features of Your Product/Service

Next to each of these features, you should be able to list several benefits.

Once you have a long list of benefits, start going through your list while thinking about the types of people who could use these benefits.

Choose a Specific Demographic You Want To Target

Think about their age, gender, location, occupation and income level.

Use this information to build a persona of your target customer.

Now, whenever you create content, all of your marketing material should be geared towards their needs.

You can join Facebook groups and online communities that your target audience is likely to frequent.

Become active in these communities and establish yourself as a voice of authority.

Target Market Known = Effective Marketing Strategies Conceptualized

Content can be:- Blog articles- Video posts

Topics can be anything you know your target audience will be interested in and find beneficial.

Begin Generating Content Created Specifically For a Target Demographic

Your Landing Page Should Appeal To Your Target Audience

Do not use vague language.

You can get detailed with your content and focus on the exact issues you know your target audience is interested in.

If All Else Fails, Look At Your Competition

Take a look at their:• Landing pages• Product pages• Service pages

Research - What are they doingto target their audience?

Do not copy techniques directly,but try to learn from what you’lllearn from your research.

Begin Implementing the Strategies You Learn

As you begin doing these, you will find it easier to market to your target audience.

You’ll understand how they think and what they’re looking for in a product.

Next time, just follow the same steps. Rinse and repeat.

Focus on Improving The Quality of Your Website

Without quality traffic, you will have trouble reaching the sales figures you like.

Quantity is not valuable without quality.

You can naturally increase your conversion rates simply by attracting the right people.

Check Back Next Week!