© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith

HOW TO IMPROVE YOUR

FACEBOOK MARKETING

7 Power Techniques

with Mari Smith

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 2

PLAN 1 year in advance quartersAdd value + build community + test, track & measure

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#1: Mari’s 4-phase profit system

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 3

Facebook ads don’t work

• People complain – tried and failed• So many SMEs trained to ‘just try it’• BUT…

– User error!– Unclear message?– Confusing landing page?– Wrong target, or too wide?

• KEY = education!

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 4

Which is most important?

• PRODUCT• LEADERSHIP• MARGIN• SALES and MARKETING?

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 5

#2: What are you selling?

“Nothing happens until somebody sells something.” ~ Darren Hardy

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 6

#3: Example objectives

• Launch a new product• Drive in-store sales• Drive traffic to your website• Increase online sales• Get more check-ins• Build your email list• Build brand awareness• Improve customer service

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 7

#4: Frame of mind marketing

• Google = “search mode”– PROBLEM SOLUTION

• Facebook = “social mode”– CONNECT, SOCIALIZE

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 8

#5 – Target audiences

• HUGE variety of targeting options• Your own fanbase, + their friends• OPF (other people’s fans)• Custom audiences

– Your own database– Your own website traffic– Lookalike audience

Image: AdEspresso.com

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 9

The Daily Burn

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 10

Tracking URL

http://dailyburn.com/blackfire?partner=amp&mtype=4&ldate= Q42014&grp=NF_P&crtv=trainer&sz=1200x627&kw=bf&gen=fem&age=45-54&dev=1&utm_source=amp&utm_medium=display&utm_campaign=NF_P&utm_content=trainer_bf

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 11

What worked?

• The right TARGET audience• Compelling ad title + creative – short,

succinct, relevant• Relevant image• Timely (new year’s resolutions, get fit)• Irresistible offer (free 30-day trial)• Social proof• CTA button• Dark post• Powerful landing page – no extraneous

CTAs/offers• ‘Frame of mind marketing’

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 12

Create 6-Figure Courses

See: http://bit.ly/6figcourse

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 13

Create 6-Figure Courses

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 14

What worked?

• Well targeted• Highly relevant• Inviting image• Attractive, compelling ad

– Asked question– Offered something for free

• Great offer• Excellent landing page• Frame of mind marketing

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith @marismith

Hey John!

Take us for a

test drive!

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 16

#6 - Tracking pixels

• “Over 90% of Fortune 500 companies are not doing Facebook ads right!”

Source: Mixpo.com

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 17

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 18

Convert using clear CTAs

• Social CTA = to increase engagement ON Facebook

• Sales/sign up CTA = drive fans off Facebook

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 19

#7 - Be “socially devoted”

• FASTEST response time wins• Warm, personal, human• Use first names• @ tag• Surprise and delight• Think outside the box

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 20

Mari says…

Content is King, but engagement is Queen and she rules the house!

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 21

Takeaways

1. Use the 4-phase PROFIT SYSTEM for content2. SALES & MARKETING = most important3. Set clear OBJECTIVES for your campaigns4. Integrate FRAME of MIND marketing

– Create a SEAMLESS experience for your prospects

5. Build multiple TARGET audiences6. Always use tracking PIXELS7. SERVICE is the new social

– Provide prompt, quality responses

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith 22

marismith.com/fbbb

© 2015 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | Instagram @mari_smith

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