Date post: | 18-Feb-2017 |
Category: |
Business |
Upload: | ramya-kashyap |
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WHAT IS CONVERSION RATE?
Conversion rate is nothing but the percentage of visitors who take desired action on your website. Desired action can be anything like clicking on the sign up button or the buy button.
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BENEFITS OF CONVERSION RATE OPTIMIZATION
Stay ahead of competitors
Increase sales
Capture potential leads
Better user experience
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1. USE NUMBER IN YOUR HEADLINE
Adding numbers to your headline is one of the best method to attract visitors easily. Numbers are more likely to seek your audience’s attention and get them to convert. Below is an example of how you can use numbers in your headline.
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2. CREATE URGENCY IN YOUR CALL TO ACTION
Creating a sense of urgency through your call to action button is an effective way of urging your customers to finalize their decision without taking a long period of time. You can add a countdown timer near your call to action button as shown. LIMITED TIME ONLY
2 DAYS LEFT 15:52:24
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3. ADD USEFUL INFORMATION IN YOUR WEBSITE SUCH AS FAQs AND STATISTICS
When you provide useful information to your audience you are gaining their trust to boost conversions. Try to add information box to website. This should contain useful data, including social proof, FAQs, and statistics.
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4. INTRODUCE A LIVE CHAT OPTION
This is a best way to provide immediate assistance to visitors on your website. Adding a live chat feature could help you convince visitors in a better way, thus driving conversions higher.
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5. CREATE BETTER CALL TO ACTION
Your call to action is important for making more sales. So make sure that the Call to action is clear, direct, and eye-catching. Be clear about what you want your customers to do next. The most trending type of call to action is the sliding call to action.
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6. DON’T FORGET TO ADD SOCIAL PROOFS
Social proofs make a strong impact on the customers who visit your website. Showcasing information like the number of likes or followers, reviews, ratings, and testimonials is an excellent way to gain potential customers’ trust.
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7. ADDING TRUST/ GUARANTEE BADGES
Showing the trust badges can help you establish better relationship with your audience. Many websites were able to experience a 32% increase in conversions after adding guarantee badges to their website.
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8. REPLACE ALL YOUR CALL TO ACTION LINKS WITH BUTTONS
When you have text links as your call to action, there’s a chance of them being lost among the rest of the text. Make your Call to action more noticeable by switching to buttons.
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9. MAKE A BETTER VISUAL IMPACT BY ADDING VIDEOS
Adding videos relevant to your product or service will make your website more interesting. You can also add a video telling your brand story or an instructional video showing your product in action.
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10. MAKE YOUR ABOUT US PAGE MORE INTERESTING
Let your customers know there are real people behind your brand. Making your “About Us” page more human is a way of building trust with your customers. Show pictures and stories of the people who make up your company.
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5ine Web Solutions Pvt. Ltd
We are the renowned Digital Marketing Company in Bangalore providing effective Online Marketing & SEO Services in Bangalore for start-ups, small & medium sized businesses, Bangalore.
5ine is a creative wing of passionate web designers, non-stop coders, efficient Digital Marketing Experts, Favourable software application Development Company in Bangalore, India
Contact @ 88844-11355 or Email Us @ [email protected]
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