How to Increase Lives Saved… - aspcapro.org · City of San Antonio. Animal Care Services. 3 ......

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© 2012 ASPCA®. All Rights Reserved.

How to Increase Lives Saved…

Advice from a BIG Government Agency

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Kathy DavisDirector

City of San AntonioAnimal Care Services

Your Presenters

Lisa NorwoodPublic Information Officer


William PalmerFormer Live Release Mgr


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AgendaA Brief History

Non-traditional Partnerships

Data…It’s Important

Media and Marketing

Events that Wow

Lessons Learned

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A Brief HistoryWho we are…where we were…

where we are going!

Largest Open Admission shelter in 7th largest U.S. city Single Digit Live Release Rate less than 8 years agoLive Release Rate of 31% in FY11Re-vamped Strategic Plan & Dept. priorities– Aug. 2011Live Release Rate rose to 62% in FY12First Municipal Agency to win ASPCA $100K Challenge

FY13 LR rate to date….82%January-February 2013

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Media and Marketing

Events that Wow

Lessons Learned

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Non-Traditional PartnershipsACS Strategic Priorities:

Enhance EnforcementControl the Stray Pet PopulationIncrease the Live Release Rate

Yes, we’re all in this together, but have you thought about partnering with your largest “competitors”?

Establishing strategic relationships takes time and a lot of hard work. Be ready for ups and downs.

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Non-Traditional Partnerships

Shared use of spaceBudget can be a concernHave a contract in place Create policies defining the

partnershipEvery adopted pet secures

space for more down the road…in your shelter and out the door!

Keep in mind, partnerships require COMPROMISE!

Without strategic partnerships, we wouldn’t be here today making this presentation!

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VIDEOAnimal Defense

League

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VIDEOSA Humane Society

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Media and Marketing

Events that Wow

Lessons Learned

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FY 200610%

FY 2011

FY 2012

Live Release Rate

Euthanasia Rate

62%

31%

Data tells your story…

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Data…It’s ImportantStarting in 2012, Challenge participants are required to

document final outcomes of lives saved.

2012 data reporting requirements includes final pet outcome information from your partner agencies:

Data collection starts in August? Make June a test run! START your data reporting NOW!!!

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Data…It’s ImportantCollecting timely information from over 70 partner

agencies proved a challenge.

Be sure you and your partner agencies are using the same unique identifier to track animal outcomes.

Remember, not all software speaks the same languageChameleonPet PointSpreadsheetsPaper (napkins…)

Missing partner data will cost you the challenge.

http://www.petpoint.com/default.asp

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Data…It’s ImportantLives Saved by Month, August – October, 2011 & 2012

0 250 500 750 1,000 1,250 1,500

October

September

August2011 2012

2011 Three month total = 2,6702012 Three month total = 4,0541,384 additional lives saved, or 52% increase!

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Media and Marketing

Events that Wow

Lessons Learned

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Media and MarketingGet to know the players in your area.Establish a relationship with the media now.Identify your brand and your message. Make it your own.Get a professional to lend a hand if you can.

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Media and Marketing

Give them something good to talk about! Make it timely. Gebbie Press Directory-check it out!Team up--Partnering can increase your appeal.“Like” media on FB. Get your name out there.

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Promoting adoptions with targeted advertising & messaging

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Media and Marketing

Events that Wow

Lessons Learned

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Events that WOW!Have an assigned events coordinator. Brainstorm! Plan ahead…WAY ahead!Take a vote. An empowered staff is an engaged staff.Have an events calendar & closet. Keep both stocked.

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Events that WOW!No original ideas. Pay “homage” to the great ones. Remember to tie into current events. Make it timely.Challenging tradition is a good thing.Don’t be afraid of cheese. Cheese sells!

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Events that WOW!Staffing/volunteer levels can make or break an event.Don’t depend on FB as your only promotional venue.Contact a local radio or TV station to do a “live shot.” A live remote can draw people and increase adoptions!

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You know it’s going to be a GREAT event when the team gets this engaged…

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Media and Marketing

Events that Wow

Lessons Learned

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Lessons LearnedGot partners? Start working with them early. As in NOW.Make data collection a PRIORITY.Always look for new ways to work with the Community.Team engagement is vital too-but it must be sustainable.Expect success…and staff for it.

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Lessons LearnedHave an assigned data person and social media liaison.Use the 80/20 rule!Plans WILL go awry. Laugh…then figure it out. Expect detractors. Ignore them…and soldier on.Celebrate EVERYTHING…every pet counts!The work will be hard… AND WELL WORTH IT!

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City of San Antonio Animal Care Services

www.saacs.net(210)207-4PET

Kathy Davis, Director (210) 207-3338 [email protected]

William Palmer, former Live Release Mgr. (210) [email protected]

Lisa Norwood, P.I.O. (210) 207-6665 [email protected]

mailto:[email protected]



© 2011 ASPCA®. All Rights Reserved.© 2012 ASPCA®. All Rights Reserved.

Upcoming ASPCApro Webinarsaspcapro.org/webinars

The True Cost and Value of Pet Adoptions 4/25

Kicking Off a Big Campaign 5/01

Creating Adoption Processes that Truly Support Saving Lives 5/16

http://www.aspcapro.org/webinars

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