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Date post: | 19-Oct-2014 |
Category: |
Education |
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How to keep your
marketing rolling while
you are on a vacation
Do you plan to work during
your summer vacation?
Or at least check email and
voicemail?
If so, you're not alone. Fifty percent of salespeople and 37 percent of information technology and financial services professionals check in with work while they're on vacation, CNN says.
But even though mobile technologies help keep us connected 24/7 from practically anywhere on the planet, it's important to find a balance between monitoring your business and disconnecting from the daily grind.
With that in mind, here are seven ways you can put your engagement marketing campaigns on autopilot while you take a well-earned break:
If you usually include two or three features in your e-newsletter, write just one. Or, if you publish a monthly newsletter, combine two months into one.
1. Keep email newsletters brief.
You can pre-schedule your business's Twitter and Facebook posts by using a tool such as HootSuite. Just remember, if you're going to start a conversation on social media, someone has to be available to monitor and respond to feedback.
2. Pre-schedule your social
media posts.
If you're prescheduling your email newsletter, an event reminder or other marketing campaign, change your standard auto-reply email that says, "I'm currently out of the office" to something more fun and creative that lets customers know the business is still operating in your absence.
3. Set an email auto-reply that
says "we're open for business."
If you just can't bring yourself to completely disconnect, consider using a free service like NutshellMail, which delivers your Twitter, Facebook, LinkedIn and other social media activity right to your email and smartphone.
4. Consolidate social media
activity.
Make a promise to yourself and your friends and family that you'll only check your email once in the morning and once again at night. That's it. Then leave your phone in your hotel room or turn it off and enjoy your day.
5. Schedule "work time" on
vacation and stick to it.
Whether you meet new friends at a resort or on a cruise, or gather with old friends at a backyard barbecue, don't miss an opportunity to grow your connections. Ask your fellow summer celebrants if they'd like to join your mailing list or connect with you on Facebook and Twitter.
6. Add new acquaintances to
your mailing list.
Sometimes creative brainstorms happen when you're not working at all. While you're soaking up the rays, reading by a lake or hiking up a mountain -- however you kick back -- take a moment to think about what's worked and what hasn't in this year's marketing campaigns. Muse about what would be important to retool or try, and put those items on your post-vacation to-do list.
7. Clear your head.
If you plan ahead and use the tools and technologies at hand, you'll be able to relax and enjoy your vacation while also remaining productive