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How to Keep Your Marketing Rolling While You Are on a Vacation

Date post: 19-Oct-2014
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Do you plan to work during your summer vacation? Or at least check email and voicemail? If so, you're not alone. Fifty percent of salespeople and 37 percent of information technology and financial services professionals check in with work while they're on vacation, CNN says. It's often just too tempting to check in when your iPhone or BlackBerry is in your beach bag next to your sunscreen, bottle of water and a bestselling novel on your Kindle. Till next time, Ingrid Gee, Internet Marketing Consultant. Blue Dress® Marketing, an Internet Marketing Company. Internet Marketing Developed, Implemented and Managed to Full Circle! Organic Internet Search Engine Guru. Turn Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online® [email protected] 865-951-5887
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Page 1: How to Keep Your Marketing Rolling While You Are on a Vacation

How to keep your

marketing rolling while

you are on a vacation

Page 2: How to Keep Your Marketing Rolling While You Are on a Vacation

Do you plan to work during

your summer vacation?

Or at least check email and

voicemail?

Page 3: How to Keep Your Marketing Rolling While You Are on a Vacation

If so, you're not alone. Fifty percent of salespeople and 37 percent of information technology and financial services professionals check in with work while they're on vacation, CNN says.

Page 4: How to Keep Your Marketing Rolling While You Are on a Vacation

But even though mobile technologies help keep us connected 24/7 from practically anywhere on the planet, it's important to find a balance between monitoring your business and disconnecting from the daily grind.

Page 5: How to Keep Your Marketing Rolling While You Are on a Vacation

With that in mind, here are seven ways you can put your engagement marketing campaigns on autopilot while you take a well-earned break:

Page 6: How to Keep Your Marketing Rolling While You Are on a Vacation

If you usually include two or three features in your e-newsletter, write just one. Or, if you publish a monthly newsletter, combine two months into one.

1. Keep email newsletters brief.

Page 7: How to Keep Your Marketing Rolling While You Are on a Vacation

You can pre-schedule your business's Twitter and Facebook posts by using a tool such as HootSuite. Just remember, if you're going to start a conversation on social media, someone has to be available to monitor and respond to feedback.

2. Pre-schedule your social

media posts.

Page 8: How to Keep Your Marketing Rolling While You Are on a Vacation

If you're prescheduling your email newsletter, an event reminder or other marketing campaign, change your standard auto-reply email that says, "I'm currently out of the office" to something more fun and creative that lets customers know the business is still operating in your absence.

3. Set an email auto-reply that

says "we're open for business."

Page 9: How to Keep Your Marketing Rolling While You Are on a Vacation

If you just can't bring yourself to completely disconnect, consider using a free service like NutshellMail, which delivers your Twitter, Facebook, LinkedIn and other social media activity right to your email and smartphone.

4. Consolidate social media

activity.

Page 10: How to Keep Your Marketing Rolling While You Are on a Vacation

Make a promise to yourself and your friends and family that you'll only check your email once in the morning and once again at night. That's it. Then leave your phone in your hotel room or turn it off and enjoy your day.

5. Schedule "work time" on

vacation and stick to it.

Page 11: How to Keep Your Marketing Rolling While You Are on a Vacation

Whether you meet new friends at a resort or on a cruise, or gather with old friends at a backyard barbecue, don't miss an opportunity to grow your connections. Ask your fellow summer celebrants if they'd like to join your mailing list or connect with you on Facebook and Twitter.

6. Add new acquaintances to

your mailing list.

Page 12: How to Keep Your Marketing Rolling While You Are on a Vacation

Sometimes creative brainstorms happen when you're not working at all. While you're soaking up the rays, reading by a lake or hiking up a mountain -- however you kick back -- take a moment to think about what's worked and what hasn't in this year's marketing campaigns. Muse about what would be important to retool or try, and put those items on your post-vacation to-do list.

7. Clear your head.

Page 13: How to Keep Your Marketing Rolling While You Are on a Vacation

If you plan ahead and use the tools and technologies at hand, you'll be able to relax and enjoy your vacation while also remaining productive


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