HOW TO LAUNCH A EVENT TICKETING SALES

BUSINESS ON MOBILE ROCKET FUEL FOR

ASPIRING MOBILE MARKETERS

@FLEPHDOTCOM

MOBILE MEDIA

SECTION FIVE

MOBILE MEDIA

:: CONTEXT ::

SO…

WHAT IS MOBILE MEDIA?

UNPACKING MOBILE MEDIA

SMS MMS USSD WEB

IN-APP

MEDIA CHANNEL

MOBILE MEDIA

:: INSIGHTS ::

MOBILE SEARCHES LEAD TO A USER ACTION

9 OUT OF 10

SAY WHAT?

OF MOBILE SEARCHES LEAD TO AN ACTION WITHIN

60 MINUTES

70%

SAY WHAT?

OF MOBILE TABLET OWNERS SEARCH FOR MORE PRODUCT

INFO WHILE WATCHING TV SHOWS

40% SAY WHAT?

OF SMARTPHONE USERS HAVE USED THE

MOBILE WEB TO SHOP INSTEAD OF AN APP

73% SAY WHAT?

OF TEXT MESSAGES ARE READ WITHIN 3 MINUTES

90% SAY WHAT?

APPLE IOS HAS A 200% HIGHER CTR

THAN ANDROID DEVICES

SAY WHAT?

:: RELEVANCE ::

UNPACKING MOBILE MEDIA

ENABLES PUSH AND PULL TEXT BASED CONTENT TO THE MOBILE DEVICE

SHORT MESSAGE SERVICE (SMS)

INSIGHT

UNPACKING SMS

SMS MMS USSD

IVR WEB APP

EMAIL

Hi  John,  get  15%  off  baseball    4ckets  to  see  the  New  York    Yankees.  Offer  available  for    the  next  24  hours  only!  Visit  www.mobi4ckets.com  for  more  informa4on!    

PUSH

GREAT FOR INCREASING BUSINESS REVENUE

UNPACKING SMS

SMS MMS USSD

IVR WEB APP

EMAIL

‘Hi  John,  we  would  like  to  take  this  opportunity  to  wish  you  a  happy  birthday!  We’d  like  to  give  you  two  free  4ckets  to  the    New  York  Yankees  vs  Boston    Red  Socks  this  Saturday.  Simply    click  the  link  below  to  redeem    your  giO.  www.mobi4ckets.com  

PUSH

GREAT FOR DRIVING CUSTOMER RETENTION (EBM)

UNPACKING SMS

Thank  you  for  entering  the  “New  York  Baseball  legends”  compe44on.  We  have  successfully  received  your  entry.  Reply  to  this  message  with  the  word  “legend”    to  learn  more  about  our  baseball  4cket  promo4ons!  

PULL

GREAT FOR INITIAL CONSUMER ENGAGEMENT

UNPACKING MOBILE MEDIA

VIDEO, AUDIO + UNLIMITED TEXT CONTENT

MULTIMEDIA MESSAGING SERVICE (MMS)

INSIGHT

SO…

WHY USE MMS?

GREAT FOR PRODUCT DEMOS WALK THROUGH’S

INTEGRATING MMS WITH TRADITIONAL MEDIA

UNPACKING MOBILE MEDIA

USSD IS ENABLED ON EVERY MOBILE PHONE TYPE

USSD

INSIGHT

SO…

WHAT IS USSD?

USSD  

Mobi4ckets.com  Hi  John  Select  Op4ons  1  –  My  Profile  2  –  New  events  3  –  Compe44ons  4  –  Refer  Friend  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐Reply  

*120*555#

USSD FUNCTIONS CRM

TRANSACTIONS CONSUMER FEEDBACK

PROMOTIONS USER PROFILING

SURVEYS

USSD  

Mobi4ckets.com  Hi  John  Select  Op4ons  1  –  My  Profile  2  –  New  events  3  –  Compe44ons  4  –  Refer  Friend  -­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐-­‐Reply  

QUESTION

HOW MANY USSD REQUESTS ARE INITIATED

EACH DAY IN SOUTH AFRICA?

ANSWER

1 BILLION +

EACH AND EVERY DAY!

SO… WHAT OPPORTUNITIES DO YOU SEE FOR YOUR

BRAND USING THIS CHANNEL?

USSD  

Mobitickets.com Hi John Select Options 1 – My Profile 2 – New events 3 – Competitions 4 – Refer Friend --------------------Reply 1

THE POSSIBILITIES ARE VIRTUALLY ENDLESS!

UNPACKING MOBILE MEDIA

IF YOUR BRAND DOES NOT HAVE A MOBILE SEARCH STRATEGY,

YOU’LL LOSE

MOBILE SEARCH

INSIGHT

0  

20  

40  

60  

80  

100  

120  

Weekdays   Weekend  

60% OF ALL SEARCHES HAPPEN ON A MOBILE DEVICE OVER WEEKENDS

MOBILE SEARCH – GLOBAL AVERAGE

MOBILE 25%

MOBILE

DESKTOP DESKTOP

60%

WEEKDAYS WEEKENDS

MOBILE SEARCH LOWEST CPC’s HIGHER CTR’s

MOBILE BANNERS ALWAYS ON

MEASURABLE ESSENTIAL

UNPACKING MOBILE MEDIA

MASSIVE OPPORTUNITIES

IN-APP ADVERTISING

INSIGHT

50 BILLION APP DOWNLOADS FROM THE APPLE APP STORE

DID YOU KNOW?

19 DIFFERENT APP STORES!

MOBILE MEDIA

:: CONCLUSION ::

MOBILE MEDIA •  THE 5 KEY MOBILE MEDIA CHANNELS •  HOW SMS CAN BE USED FOR ACQUISITION AND RETENTION •  THE DIFFERENCE BETWEEN SMS AND MMS •  HOW USSD CAN BE USED TO DRIVE PERFORMANCE •  THE BENEFITS OF MOBILE SEARCH •  WHY LETTING THE APP STORES DO THE WORK – WORKS! •  THE CURRENT NUMBER OF APP STORES GLOBALLY •  THE MOBILE MEDIA WE’D USE FOR OUR TICKETING BUSINESS

SECTION FIVE – WHAT HAVE WE LEARNT