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How to Launch a Social Media Career

Date post: 05-Jul-2015
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This is the slide deck I used when I led a workshop at the APEX Conference in February 2014. I will reupload with the audio from the lecture once it is processed.
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How to Launch a Career in Social Media
Transcript
Page 1: How to Launch a Social Media Career

How to Launch a Career in Social Media

Page 2: How to Launch a Social Media Career
Page 3: How to Launch a Social Media Career
Page 4: How to Launch a Social Media Career
Page 5: How to Launch a Social Media Career
Page 6: How to Launch a Social Media Career

You Don’t Have to Be the Zuck

Page 7: How to Launch a Social Media Career

Creative Agencies & Media Buying

Page 8: How to Launch a Social Media Career

Social Management & Analytics

Page 9: How to Launch a Social Media Career

Anatomy of a Social Organization

Community Managers Social Listening

Social Care

HR and Social Policies

Socially EmpoweredBusiness Units

Social Strategy

Page 10: How to Launch a Social Media Career

Social Media Marketing

More precise than direct mail.

Creative and emotional brand impact of TV.

As measurable as Web.

Not to mention: Less expensive, built for mobile, a two-way relationship with our customers with targeting that goes beyond demographics.

Page 11: How to Launch a Social Media Career

Specific & Intuitive Targeting

Page 12: How to Launch a Social Media Career

Traditional to Digital

Page 13: How to Launch a Social Media Career

How Do We Get Your Attention?

Page 14: How to Launch a Social Media Career

Bell CANADA

Page 15: How to Launch a Social Media Career

WE’RE FANS TOO

Page 16: How to Launch a Social Media Career

BELL LET’S TALK

Page 17: How to Launch a Social Media Career

Social Care

Page 18: How to Launch a Social Media Career

Listening & Intelligence

Sochi 2014 Olympic Commercial

1 – SuperbowlSunday

2 – Globe and Mail Article

Page 19: How to Launch a Social Media Career

Social Intelligence

Page 20: How to Launch a Social Media Career

How to Get an Interview

Page 21: How to Launch a Social Media Career

If Everyone’s a Social Expert...

Page 22: How to Launch a Social Media Career

Cover Letters: Annoying but Necessary

Page 23: How to Launch a Social Media Career

Highlight the Right Skills

Page 24: How to Launch a Social Media Career

Keep Your Stalking Subtle

Page 25: How to Launch a Social Media Career

Impact > Design

Page 26: How to Launch a Social Media Career

Recommendations are Key

Page 27: How to Launch a Social Media Career

Keep it Professional

Page 28: How to Launch a Social Media Career

Assume I have a 30 Second

Attention Span

Page 29: How to Launch a Social Media Career

Questions?

@theworldisflatt


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