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How to make ads that don't suck

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How to make ads that don't suck
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how to make ads that don’t

suck

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Contents

I.  The NOs II.  Techniques for making ads that don’t suck.

a. Cause and Effect b. Demonstration c. Irony d. Hyperbole e. Understatement f. Reversal g. The High Ground h. Stupid i. Vernacular j. Red Herring k. Truth

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The NOs

No puns No word plays No metaphors

Work with ideas, not words.

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I. Cause and effect

Show either the cause or the effect.

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II. Demonstration

The act of showing or making evident.

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III. Irony

The use of words to express something different from and often opposite to their literal meaning. For example: The asbestos factory caught fire.

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IV. Hyperbole

A figure of speech in which exaggeration is used for emphasis or effect, as in I could sleep for a year or This book weighs a ton.

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V. Understatement

Restraint or lack of emphasis in expression, as for rhetorical effect.

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V. Reversal

Man bites dog.

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VI. The High Ground

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VI. Stupid

Marked by a lack of intelligence or care; foolish or careless: a stupid mistake.

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VI. Vernacular

The idiom of a particular trade or profession.

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VI. The Red Herring

Something that is or is intended to be misleading���or distracting.

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VII. The Truth

An insight into the nature of something.

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