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How to Make Friends, Rank High and Get Famous Using Social Media Andy Crestodina Strategic Director | @crestodina
How to Make Friends, Rank High and Get Famous Using Social Media
Andy CrestodinaStrategic Director | @crestodina
There are 2 kinds of people on the internet.
The 1% Rule
source: Wikipedia
Two Types of Social Media
Two Types of Social Media
Content Promotion Online NetworkingTraffic and Branding Relationships with Influencers
Two Types of Social Media
Content Promotion Online NetworkingTraffic and Branding Relationships with Influencers
...direct benefits ...indirect benefits
• Journalists• Authors• Podcasters• Academic Researchers• Event Producers
And of course...• Bloggers and blog editors
Who makes content?
HOW TO FIND INFLUENCERS
1
Social media is the world’s greatest phone book
Source: FollowerWonk.com
Follower Wonk
Build a List
Source: Groove HQ
MAKING FRIENDS WITHCONTENT CREATORS
2
Source: Groove HQ
q Subscribed to blog by feed / emailq Use Talkwalker, Newsle and Brand24q Google+: Add to circleq Twitter: Followq Twitter: Add to a “radar” list
Part One: LISTEN
source: Online Networking Guide, Orbit Media
Twitter “Radar”
Feedly
Google+ Circles of Creators
q Favorite their tweetsq +1 their postsq Like comments on other blogsq Comment on their blog
Part Two: ENGAGE
source: Online Networking Guide, Orbit Media
Source: Groove HQ
q Connect on LinkedInq Like LinkedIn posts, mention themq Endorse on LinkedInq Write a recommendation on LinkedInq Send friend request on Facebookq Like Facebook posts, mention them
Part Three: CONNECT
source: Online Networking Guide, Orbit Media
LinkedIn Tagging
q Follow on Quora, Instagram, Yelp, MeetUp, Storify, Listly, etc.
q Follow on apps like Spotify, Runkeeper, FitBit, etc.
q *REVIEW PODCAST on iTunesq *REVIEW BOOK on Amazon
Part Four: EXTRA MILE
source: Online Networking Guide, Orbit Media
Cross the Streams…the strength of weak connections!
1. Publish…2. Share here…3. Say thanks there!
q Mention them in your contentq Get a contributor quoteq Include them in an expert roundupq Deep dive interview
Part Five: COLLABORATE
source: Online Networking Guide, Orbit Media
q Phone call, Skype or Google+ Hangout
q Face-to-face meetingq Hand-written thank you note
Part Six: FRIENDSHIP!
source: Online Networking Guide, Orbit Media
THE BIG ASK
3
Source: Groove HQ
Get Out There!...events are the biggest shortcut
Influencer Marketing Tools
InkyBee
InkyBee
GroupHigh
Everything in marketing is based on relationships
…including search rankings.
links are credibility
more links = more credibility
links from credible sites =much more credibility
many outgoing links =less credibility per link
Source: MOZ Search Ranking Factors
Content + Visibility = Link!
Why do links happen?
source: Skyrocket’s Link Building Survey: 2014
Which link building tactics are most effective?
Social actions. Search Outcomes
Social actions. Search Outcomes
Traffic Sources
Social Traffic Conversion Rates
Search Traffic Conversion Rates
SOCIAL SCHEDULING
4
Social Sharing Schedule
source: KISSmetrics
SOCIAL AUTOMATION
5
How to share ...big time• The content that get shared, get
clicked and gets visitors to act• The times of day that are best for your
followers• The tool that keeps those posts in
rotation at those times
Share what gets shared the most
source: BuzzSumo
Share what gets clicked the most
Share what converts the most
Share when your audience is active
source: FollowerWonk
Share when people tend to be active
Load the posts into the tool...
Use every trick in the book• Headline (clarity and benefits)• Secondary headline (number)• Special characters☝Use copypastecharacter.com
• #Hashtags• Linebreaks• Image• The Link!
Load the schedule into the tool
Thank you!
Andy CrestodinaStrategic Director | @crestodina
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